CORRECTING and REPLACING TouchTunes Network Launches Out-of-Home, Interactive Promotion With Durex
NEW YORK--(Business Wire)--
Please replace the release with the following corrected version
due to revision.
The corrected release reads:
TOUCHTUNES NETWORK LAUNCHES OUT-OF-HOME, INTERACTIVE PROMOTION
WITH DUREX
TouchTunes Corporation, the largest out-of-home interactive
entertainment network, today announced it will promote condom-maker
Durex on 1500 jukeboxes nationwide. As an interactive component to the
promotion, Durex will sponsor a branded survey on condoms, querying
patrons about frequency of use and favorite condom brand, among other
questions. The promotion and survey will run from Tuesday, February 26
to Tuesday, March 11, 2008.
"With the ability to serve millions of impressions each day across
our network, TouchTunes continues to gain traction and interest from
major national brands," said Art Matin, TouchTunes' CEO. "Our
interactive screens in bars and clubs offer brands like Durex a great
medium for engaging patrons in a fun and entertaining way. We are
delighted to be working with Durex."
With this promotion, TouchTunes is able to reach consumers in a
casual, social environment where they are more receptive to absorbing
brand messages. The company also offers brands interactive surveys,
email capture, data tracking and reporting capabilities.
"TouchTunes surveys allow companies to creatively share their
message with a very desirable audience," said Ron Greenberg, CMO and
senior vice president of digital media, TouchTunes. "Linking
entertainment with marketing results in a memorable, and in this case,
provocative, experience."
About TouchTunes Corporation
TouchTunes Music Corporation is the largest out-of-home
interactive entertainment network, providing innovative solutions to
over 30,000 bars, restaurants, retailers and other businesses in North
America -- three times larger than the nearest competitor. TouchTunes
introduced the world's first digital-downloading, pay-per-play
commercial jukebox in 1998 and now operates the largest network of
interactive entertainment systems, playing over 1.5 million songs per
day. TouchTunes maintains a digital music library covering more than
two million licensed tracks from every major record label, plus
independent music distributors and a host of independent labels.
A privately held U.S. corporation, TouchTunes Music Corporation's
principal offices are in New York City, Montreal, Quebec, Canada, and
Lake Zurich, IL.
About Durex(R)
Currently, Durex(R) accounts for approximately 29% of the global
branded condom market making it the number one condom brand in the
world. The company sells condoms in over 130 countries worldwide and
is the market leader in more than 40 markets. For 75 years, Durex(R)
has represented quality and reassurance for consumers, but over the
past year, the brand has grown to represent even more -- moving from
providing expert protection for safe sex to also providing the
confidence and freedom to enjoy better sex.
Credited with many developments in the modern evolution of the
condom, Durex(R) was the first to develop the lubricated condom as
well as the first anatomically shaped condom and more recently, the
world's first non-latex condom. Long recognized for innovation, its
new range of pleasure enhancing condoms, such as Durex(R) Tingling
Pleasure and Durex(R) Performax, are designed to not only offer
protection but to help increase pleasure.
The Durex(R) brand name was derived from the three principal
attributes of the product -- Durability, Reliability and Excellence --
and is now recognized internationally as a premium brand in terms of
quality, safety and reliability.
Racepoint Group for TouchTunes
James David, 415-694-6712 (Public Relations)
jdavid@racepointgroup.com
Copyright Business Wire 2008
