SAN JOSE, Calif.--(Business Wire)--
Gaining visibility on the Internet is a tricky process that is
governed by search engines. Willow Glen Lighting learned this lesson
when they gave up their web address to a community in San Jose,
California with the same name. Their subsequent fall from search
engine status inspired a unique contest designed to bring them back up
the ladder. Beginning on May 24, anyone who provides valid links to
their site could win up to $1,000.00 in home lighting products.
Lighting at Willow Glen offers quality craftsman-style lighting
products from their store in the Willow Glen neighborhood of San Jose,
California. A pioneer in online sales, the company had achieved a very
high search engine rating in their twelve years online. Last July,
however, Lighting at Willow Glen was asked to give up their domain
name so it could be used to promote businesses and services in the
community of Willow Glen. Being good neighbors, they agreed to change
the name of their site from WillowGlen.com to
www.LightingAtWillowGlen.com.
Little did the company know that the address change would cause
their search engine rating to plunge so far down in the ranks that
their Internet activity literally disappeared overnight. Owner Paul
Cullen said, "We started brainstorming the problem and our IT man came
up with the idea of a contest that would make use of the very search
engine technology that took away our business."
The company learned that the way to achieve status with a search
engine is to have a quality links from relevant sites. Therefore, the
object of this contest is to reach anyone with control over a site
relating to lighting. This includes, but is not limited to: interior
design, architecture, electrical contractors, general contractors and
home owners. Although contestants may simply put links in place, they
are requested to contact contest@LightingAtWillowGlen.com for
suggestions as to how to make the links more effective.
Cullen said, "We especially would like to put the challenge out to
all those "geeks" who play on the Internet. You could easily win your
next year's Christmas gift shopping budget!"
Prize winners can receive up to $1,000.00 credit toward lighting
products. For more information, visit
www.LightingAtWillowGlen.com/about-contest.
Willow Glen Lighting
Paul Cullen, 408-315-6705
paul@LightingAtWillowGlen.com
Pressroom: www.LightingAtWillowGlen.com/pressroom
Copyright Business Wire 2008
