PALO ALTO, Calif.--(Business Wire)--
Maverick Lifestyle Corporation, a leading developer of innovative Bluetooth
products and accessories, today announced the Nica Bluetooth headset and
charging docks, setting a new standard for aesthetic design and functional
innovation in wireless technology.
Maverick has reinvented the Bluetooth headset, from the way it looks to the way
it works. Nica, the only compact, open-air headset on the market, features a
clean, circular design that provides a number of benefits. With no mic boom
extending into the wearers face, the headset is more stable and secure, yet
draws less attention to itself. The open-air acoustics allow the headset to be
worn comfortably for longer periods because there is no ear insert pressing on
the ear canal. The open-air approach also includes a larger speaker than those
found on most other headsets, resulting in remarkably full and clear audio. And
the design also makes Nica especially thin so it lies flat in a pocket.
"We`ve moved beyond the elongated boom-shape that defines all other headsets. At
the same time, we`ve created an open-air design - there`s no ear insert," says
Maverick CEO Craig Janik. "The result is a less-geeky, iconic form, and also the
most comfortable headset on the market."
"I'm so impressed by the Nica headset and docking stations for several reasons.
I love the innovative design; the headset is so comfortable that I often forget
that I'm wearing it. And the sound quality and volume are the best I have
experienced in a bluetooth device," said Nica user J. Preib. "My favorite part
about the Nica headset is that it attaches magnetically to its docking station
and car adapter, which makes charging and removal quick and easy."
Nica`s advanced technology is not limited to the headset itself. Maverick paid
attention to how consumers really use Bluetooth headsets, and has designed Nica
with innovative ways of charging.
Nica attaches magnetically to either the included Desk Dock or the optional Car
Dock, for easy cable-less recharging and convenient access. Unlike most other
headsets, Nica remains on and connected while charging-always ready to make and
take calls. The Desk Dock charger plugs into any standard AC wall outlet.
The Car Dock charger plugs into any standard automobile DC/lighter socket, and
includes NicaConnect, a hands-free reconnection function that triggers the
headset to reconnect to the user`s phone when entering the car - just like
built-in Bluetooth hands-free systems.
"The response from customers has been fantastic. Nica is the second headset for
many of them and they are lauding Nica`s comfort and sound quality," states
Janik. "When you add in the magnetic attachment to the chargers and other
innovative details, we believe it`s the most usable Bluetooth headset ever
offered."
Maverick began shipping Nica in March 2009 for a suggested retail price of $129,
including the Desk Dock and AC adapter. The Car Dock is sold separately for $39.
The products are available for purchase directly from Maverick`s website,
www.mavericklifestyle.com. Maverick expects Nica to be available at select
retail stores starting in summer 2009.
Maverick Lifestyle Corporation is a consumer technology company focusing on
personal communications products for design-conscious consumers. Founded in
2005, Maverick`s philosophy is inspired by the principals of Modernism, which
encourage the re-examination of commonly held assumptions to make way for new -
and better - ways of doing. Maverick will continue to introduce new personal
communication products that deliver on this promise.
for Maverick Lifestyle Corporation
Nicole Barnhart, 916-834-8221
nmbcomm@gmail.com
or
Maverick Lifestyle Corporation
Craig Janik, 650-224-8095
craig@mavericklifestyle.com
Copyright Business Wire 2009
