SHANGHAI, China--(Business Wire)--
If you walk around cities in China after it has rained, you may
notice obvious stains on the exterior walls of many buildings. The
reason, in most cases, is that traditional exterior emulsion coatings
are not smooth, nor continuous, which allow pollutants to gather on
the surface and penetrate into the coatings - leaving unsightly
stains. The serviceable life of these coatings are significantly
reduced. Rohm and Haas (NYSE:ROH), the world's leading supplier of
binders and additives for paint and coatings, has introduced a
solution to this problem.
In China, paint manufacturers normally use high glass transition
temperature (Tg) polymers to enhance the relative hardness of the
coating to resist dirt pick-up. These coatings require high levels of
expensive, solvent based, film-forming additives. When manufacturers
try to save cost by reducing these additives, the films micro-crack
and are easily stained.
Rohm and Haas has introduced DirtShield(TM) 08 - a new-generation
solution to high performance exterior durability, based on 100%
acrylic technology. Incorporating proprietary surface cross-linking
technology, DirtShield(TM) 08 is a lower Tg polymer, requiring minimal
film-forming additives that result in coatings with excellent dirt
pick-up resistance at a lower overall cost to the manufacturer. Other
advantages of the new technology include low temperature cracking
resistance, great water whitening resistance and low VOC for
environmentally friendly, "green" formulations.
DirtShield(TM) 08 enables paint manufacturers to deliver green
coatings with high performance at lower cost. This advanced
water-based emulsion, enabling excellent dirt pick up resistant
coatings, assists us in having a cleaner, and greener, working and
living environment.
About Rohm and Haas Company
Leading the way since 1909, Rohm and Haas is a global pioneer in
the creation and development of innovative technologies and solutions
for the specialty materials industry. The company's technologies are
found in a wide range of industries including: Building and
Construction, Electronics and Electronic Devices, Household Goods and
Personal Care, Packaging and Paper, Transportation, Pharmaceutical and
Medical, Water, Food and Food Related, and Industrial Process.
Innovative Rohm and Haas technologies and solutions help to improve
life every day, around the world. Based in Philadelphia, PA, the
company generated annual sales of approximately $8.9 billion in 2007.
Visit www.rohmhaas.com for more information.
Rohm and Haas Company
Sue Zhu
Manager of Communications,
Packaging and Building Materials and Paint
and Coatings Materials
Telephone: +86 21 3862 8690
SZhu@rohmhaas.com
or
Laura Hadden
Director of Communications, Specialty Materials
Telephone: +1 215 592 3054
LHadden@rohmhaas.com
Copyright Business Wire 2008
