Fixed Price, All-You-Can-Use Multimedia Software Libraries Gives
Customers a Strategic Edge
SAN JOSE, Calif. & ST. ALBANS, England--(Business Wire)--
ARC International (LSE:ARK), a leading provider of consumer
intellectual property (IP) to OEM and semiconductor companies, has
launched a new, innovative licensing model for its industry leading
multimedia software libraries (codecs). ARC's extensive portfolio of
audio, video and imaging codecs are now packaged into annually
licensable libraries. This helps simplify the planning of chip
companies, allowing them to better meet the constantly changing
requirements of evolving consumer electronics devices.
Codec Libraries Help Maximize Success and Minimize Risk
Semiconductor companies face the challenge of creating chips that
enable playback of any content, anywhere and on any device. Chip
designers need to plan for supporting a large number of existing
multimedia codecs as well as new standards that reflect the changing
landscape of the consumer electronics industry. ARC's new multimedia
codec libraries help chip developers target multiple markets with the
same solution, thereby maximizing the success of their ARC-Based(TM)
designs.
Multimedia Codec Libraries Help Minimize Cost
Using ARC's new subscription model, designers can easily subscribe
to the multimedia libraries of their choice on an annual basis and be
assured of access to all currently supported and future standards.
ARC's new approach also simplifies accounting and licensing by
eliminating "per-codec" purchases.
As ARC continues to improve its software codecs and increases
support for new formats, the annual subscription model will ensure
that the customers have access to all the new technologies as they
become available. For example, ARC's recently released MP3 low power
decoder lowers power consumption by 15 percent, and under the new
subscription model, would be available to subscribers automatically.
Codec Libraries Help Maintain Competitive Edge
"ARC is focused on enabling consumers to capture, share and play
multimedia so that they can enjoy any content, anywhere, at any time,"
added Bill Jackson, ARC's vice president of marketing. "This creates
an ever growing requirement for codecs that is best addressed by this
new licensing model. Our fixed-price, all-you-can-use codec library
model ensures customers can have access to the current and future
codecs required for their application for an annual subscription
price. This provides a compelling competitive edge for our customers
ensuring that they always have the latest codec available to them."
ARC's Application-Optimized Codec Libraries
Each library contains the codecs that are appropriate for a
specific type of application. All codecs are fully standards
compliant, certified, pre-verified and optimized to run on ARC's
designs. Together with ARC's multimedia subsystems, the codec
libraries provide market ready solutions for a wide range of
applications such as digital photo frames, mobile TV handsets,
camcorders, Digital TVs, set top boxes, cameras, portable media
players, and mobile phones.
About ARC International plc
ARC International is a world leading provider of consumer IP to
OEM and semiconductor companies globally. ARC's award-winning,
vertically integrated audio and video solutions enable high quality
multimedia content to be captured, shared, and played on a wide range
of electronics devices. ARC's 140+ customers collectively ship
hundreds of millions of ARC-Based(TM) chips annually in products such
as Mobile TVs, Portable Media Players, WiFi-/WiMAX-enabled computers,
flash storage, digital cameras, network appliances, and medical and
government systems.
ARC International maintains a worldwide presence with corporate
and research and development offices in San Jose and Lake Tahoe,
Calif., St. Albans, England, and St. Petersburg, Russia. For more
information visit www.ARC.com. ARC International is listed on the
London Stock Exchange as ARC International plc (LSE:ARK).
ARC and ARC-Based are trademarks or registered trademarks of ARC
International. All other brands or product names contained herein are
the property of their respective owners. This press release may
contain certain "forward-looking statements" that involve risks and
uncertainties, including the development, implementation, and release
of features described herein. These are at the sole discretion of ARC
International. Licenses from 3rd parties for certain software and
essential patents may be required depending on licensee's
use/implementation. For other factors that could cause actual results
to differ, visit the company's Website as well as the listing
particulars filed with the United Kingdom Listing Authority and the
Registrar of Companies in England and Wales.
ARC International
Jonah McLeod, +1-408-437-3477
Jonah.Mcleod@arc.com
Copyright Business Wire 2008
