Marketing's New Imperative for Success: Engagement
TOKYO--(Business Wire)--
Forrester Research, an independent technology and market research
company, and IDG Japan, world's leading technology media, will jointly
produce "CMO Analyst Forum" in Tokyo, Japan.
*CMO: Chief Marketing Officer
Today, marketers face a tough reality: The classic "marketing
funnel" is broken. Only 13% of consumers say they buy products because
of ads. And more than half of B2B marketers say they struggle to reach
decision-makers at customer organizations. As the power of traditional
marketing fades, companies must develop a new approach: engagement.
Fortunately, marketers have an expanded tool set for engaging
customers -- from digital innovations that encourage user interaction
to social media that turns customers into influencers.
At this event, Forrester analysts and a marketing professional at
a leading Japanese company will present strategies and specific
tactics for increasing engagement. Whether you're looking for advice
on marketing programs, organizational structures, customer-centered
design, or measurement tool kits, CMO Analyst Forum will provide
insights on how B2C and B2B marketers can get the most out of emerging
marketing practices.
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CMO Analyst Forum Sessions include:
1. "Engagement: A New Approach to Understanding Your Customers"
Brian Haven, Senior Analyst, Forrester Research
2. "An Equation to Generate Global Customers -- Global Media x Global
Contents = Global Customers"
Kentaro Katsube, Director, Direct Retailing, Manager, Global New
Media,
Global Research and Communication Design, Marketing, UNIQLO CO.,
LTD.
3. "Designing For Engagement"
Kerry Bodine, Principal Analyst, Forrester Research
4. "How Japanese Companies Can Engage With Their Customer Online"
Jonathan Browne, Senior Analyst, Forrester Research
--Only English to Japanese translation will be available --
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------ OUTLINE ------------------------------------------------
Title: CMO Analyst Forum
Date: July 9 (Wed.), 2008
Hours: 1:30pm - 5:30pm
Venue: Aoyama Diamond Hall
Target Audience: Enterprise Marketing Leaders
Organized by: IDG Japan, Inc.
http://www.idg.co.jp
Program Partner: Forrester Research Japan, K.K.
http://www.forrester.com
Media Partner: DIAMOND Harvard Business Review (Japan)
http://www.dhbr.net/
Official News Wire: Business Wire Japan
http://www.businesswire.com/
Fee: 25,000 yen (including consumption tax)
URL: http://www.idg.co.jp/expo/cmo/
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The original source-language text of this announcement is the
official, authoritative version. Translations are provided as an
accommodation only, and should be cross-referenced with the
source-language text, which is the only version of the text intended
to have legal effect.
IDG Japan, Inc.
Meg Okamoto, +81-3-5800-4831
cmo01@idg.co.jp
Copyright Business Wire 2008
