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Research and Markets: New Report Analyzes Hisense's Flat-panel TV Development Strategies...

Thu May 1, 2008 11:00pm EDT
 
Research and Markets: New Report Analyzes Hisense's Flat-panel TV Development Strategies in a Highly Competitive Market

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c90623) has announced the
addition of Hisense's Flat-panel TV Development Strategies in 2008 to
their offering.

   With a growing economy, falling flat-panel TV prices and the start
of digital television broadcasting, the Chinese TV market has been
gradually moving from traditional CRT TVs to flat-panel LCD and PDP
TVs. In 2007 the flat-panel TV market in China continued to grow and
competition became fierce among Chinese and international brands.
Chinese brands used to make up the top three companies in the market,
but now two of them have been replaced by Samsung and Sony. Only
Hisense has remained in the top three. This report analyzes Hisense's
flat-panel TV development strategies.

   1. The Flat-panel TV Market in China

   1.1 Development History

   Table 1 Development Stages of the Flat-panel TV Market in China

   1.2 Market Scale

   Figure 1 Flat-panel TV Market Scale in China, 2003 - 2007

   1.3 Competition between Vendors

   Figure 2 Brand Competition in the Chinese LCD TV Market

   1.4 Product Development Trends

   Figure 3 Average Prices for Mainstream-size LCD TVs in the Chinese
Market, 2004 - 2007

   2. Hisense's Flat-panel TV Development Strategies

   2.1 Development History

   Figure 4 Hisense's TV Revenues, 2004 - 1H 2007

   2.2 R&D

   Table 2 Hisense's R&D Centers

   2.3 Production

   Figure 5 Hisense's TV Production Bases in China

   2.4 Product Development

   Table 3 Hisense's PDP TV Products

   Table 4 Hisense's LCD TV Products

   Figure 6 Hisense's LCD TV and PDP TV Product Distribution by Price
Range

   Figure 7 Hisense's LCD TV and PDP TV Product Distribution by Size

   2.5 Marketing

   2.5.1 Overall Strategy

   2.5.2 Brand Strategy

   3. MIC Perspective

   Companies Mentioned:

   Samsung

   Sony

   Hisense

   For more information visit
http://www.researchandmarkets.com/reports/c90623

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980

Copyright Business Wire 2008


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