BLUE MAN IN-FLIGHT TICKET SALES, MUTUAL ADVERTISING CAMPAIGNS, AND BRANDING ON
AIRCRAFT EXTERIORS
LAS VEGAS, Feb. 26 /PRNewswire/ -- Las Vegas-based Allegiant Air, LLC and
internationally renowned Blue Man Group, announced a multi-faceted brand
partnership. The innovative relationship was announced by Allegiant Travel
Company (Nasdaq: ALGT) president/CEO Maury Gallagher and Blue Man Group
co-creator Matt Goldman, in front of Allegiant and Blue Man Group employees at
the Blue Man Las Vegas theatre inside the Venetian Resort Hotel and Casino.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080226/LATU220)
Launching March 13, this unprecedented partnership will focus on
communicating the Blue Man Group message to the Allegiant customer at all
phases of the experience -- from booking the flight to experiencing the Blue
Man brand inside the carrier's aircraft on cups, napkins, overhead bins,
service carts, and on in-flight crew uniforms. The Blue Man Group iconic
image will also be featured on the exterior of the Allegiant aircraft. In a
mutual advertising relationship, the Allegiant brand will be incorporated into
the Blue Man Group Las Vegas show, including the Allegiant logo on the
aircraft featured during the show and an official Allegiant sponsored VIP
room. "Allegiant is pleased to partner with such a strong and innovative
brand," Gallagher said. "The Blue Man Group and Allegiant hold similar
business beliefs that well complement each other. We believe this sets the
stage for a very successful business partnership."
As part of the program, Allegiant customers will have the opportunity to
purchase tickets to Blue Man Group at the Venetian directly either by booking
through the Allegiant website, at select airport locations, through the
company's call-center or in-flight. As an added bonus, customers will receive
an exclusive incentive valued at more than $50 when purchasing tickets to the
show through Allegiant. In addition, the brands will be shared in select
advertising campaigns with Blue Man Group featured in Allegiant advertising
and Allegiant featured in certain Blue Man Group advertising. Matt Goldman
commented, "Allegiant Air makes it simple and convenient for so many people to
fly direct to Las Vegas, and now they are making the process of getting Blue
Man tickets easy and accessible for their customers. We appreciate high
quality accessibility and are thrilled to partner with such an amazing team."
About Blue Man Group
Blue Man Group, which plays nightly to sellout crowds at The Venetian
Resort Hotel in Las Vegas, is best known for their wildly popular theatrical
shows and concerts which combine music, comedy and multimedia theatrics to
produce a totally unique form of entertainment. The blissful party atmosphere
created at the live events has become the trademark of a Blue Man Group
experience. The company applies its unique creative process to a wide variety
of projects, including live theatrical productions located in 8 cities
worldwide, the recording of three albums: the GRAMMY nominated Audio, The
Complex (which became the musical basis for The Complex Rock Tour), and Live
At The Venetian (R) - Las Vegas. The Blue Man How To Be A Megastar arena rock
concert tour recently visited 150 U.S. cities, as well as cities in Mexico and
South America. In spring 2008, the arena rock concert tour continues
throughout The United States adding to the roster the release of a DVD/CD
combo entitled HOW TO BE A MEGASTAR LIVE!. As the company grows, it remains
true to its vision of providing exciting experiences in a variety of media,
which appeal to a broad range of age groups and cultural backgrounds.
About Allegiant
Las Vegas-based Allegiant Travel Company (Nasdaq: ALGT), is focused on
linking travelers in small cities to world-class leisure destinations such as
Las Vegas, Nev., Phoenix, Ariz., Fort Lauderdale, Fla., Orlando, Fla. and
Tampa/St. Petersburg, Fla. Through its subsidiary, Allegiant Air, LLC, the
Company operates a low-cost, high-efficiency, all-jet passenger airline
offering air travel both on a stand-alone basis and bundled with hotel rooms,
rental cars and other travel related services.
http://www.blueman.com
SOURCE Allegiant Air, LLC
Tyri Squyres of Allegiant Air, LLC, +1-702-851-7370,
tsquyres@allegiantair.com; or Blue Man Contact, Taworia Davis,
+1-212-226-6366, ext. 382, taworiad@blueman.com
