Nintendo DS Passes Game Boy Advance Sales Record, Wii Becomes Must-Have Gift
REDMOND, Wash., Nov. 27 /PRNewswire/ -- In the first week of the 2007
holiday shopping season, Nintendo of America has sold more Nintendo products
than at any other time in its history. This includes more than 653,000
Nintendo DS(TM) portable video game systems, 350,000 Wii(TM) home systems and
millions of games and accessories throughout the United States - and the
season is just getting started.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/nintendo/30941/
Nintendo DS set a new all-time sales record for Thanksgiving week,
eclipsing the previous mark of 600,000 Game Boy(R) Advance systems sold during
the same period in the United States in 2005. Nintendo DS remains on track to
be the top-selling video game system of 2007.
Nintendo's 350,000 Wii systems represent the highest one-week U.S. sales
total outside of its launch week one year ago. Wii has been dubbed the must-
have gift of the 2007 holiday season and has been placed at the top of
numerous gift lists. Nintendo has repeatedly increased its shipments and its
fiscal-year sales forecast for Wii in an attempt to meet soaring demand. Wii
reached 5 million sold in the United States faster than any video game system
in history, after only 12 months of availability there.
Both Wii and Nintendo DS have continued their yearlong momentum into the
holidays without altering their prices. And both remain attractive values for
shoppers: Wii has an MSRP of $249.99, while Nintendo DS has an MSRP of
$129.99.
"As shoppers look for ways to maximize their limited holiday spending
money, they turn to gifts that can be used by the entire family," says George
Harrison, Nintendo of America's senior vice president of marketing and
corporate communications. "Wii and Nintendo DS offer something for every
member of the family. They're the most fun video game experiences at the most
affordable price."
With higher gas prices and fuel costs, and the lukewarm expectations for
the 2007 holiday shopping season, Wii and Nintendo DS might be just what Santa
ordered: Thirty-five percent of consumers said they plan to spend less than
they did last year, according to a survey conducted by Opinion Research Corp.
for the Consumer Federation of America and the Credit Union National
Association. Similarly, a USA Today/Gallup Poll showed that 25 percent of
Americans expect to spend less on gifts this year than they did in 2006.
Note that the internal Nintendo of America numbers referenced in this
release represent sales from Sunday, Nov. 18, through Saturday, Nov. 24.
Remember that Wii features parental controls that let adults manage the
content their children can access. For more information about this and other
Wii features, visit http://www.Wii.com.
The worldwide innovator in the creation of interactive entertainment,
Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and
software for its Wii(TM), Nintendo DS(TM), Game Boy(R) Advance and Nintendo
GameCube(TM) systems. Since 1983, Nintendo has sold nearly 2.5 billion video
games and more than 430 million hardware units globally, and has created
industry icons like Mario(TM), Donkey Kong(R), Metroid(R), Zelda(TM) and
Pokemon(R). A wholly owned subsidiary, Nintendo of America Inc., based in
Redmond, Wash., serves as headquarters for Nintendo's operations in the
Western Hemisphere. For more information about Nintendo, visit the company's
Web site at http://www.nintendo.com.
Contact Information
Chris Olmstead colmstead@golinharris.com
213-623-4200, ext. 780
Eileen Tanner etanner@golinharris.com
509-628-1993
SOURCE Nintendo
Chris Olmstead, +1-213-623-4200, ext. 780, colmstead@golinharris.com, or
Eileen Tanner, +1-509-628-1993, etanner@golinharris.com, both for Nintendo
