Hilco Consumer Capital Announces Graj + Gustavsen as the Agency on Record
(AOR) for Bombay Brands, LLC
TORONTO, March 5 /PRNewswire/ - Hilco Consumer Capital Corp. announced
today that it has hired the New York based branding firm Graj+Gustavsen (G+G)
to reposition and package the newly acquired Bombay Brands, LLC. The Bombay
Brand offers terrific opportunities for expansion and development into a new
range of highly desirable and affordable consumer lifestyle products. Hilco's
plan will generate new products through licensed wholesalers and bring them to
market through strategic retail and brand franchisee partners.
Bombay Brands, LLC President John Collins stated, "We are thrilled to be
partnering with Graj and Gustavsen on the creation of a new brand essence and
strategy for Bombay Brands LLC. We will be looking to G + G to lead us in
bringing a fresh look and feel to the Bombay Brand by restoring the history
and quality the market wants."
The Bombay Brand will differentiate itself through a lifestyle approach in
the home furnishings category. Simon Graj, founder of G+G stated, "We are
excited to be a part of what we see as breathing new life into a rich, iconic
brand. Bombay is a wonderful mix of classic British Tradition with exotic,
global style. This is an opportunity to bring a youthful spirit and classic
taste to a wide audience that increasingly appreciates high quality brands
with pedigree and soul."
About Hilco Consumer Capital, LLC
Hilco Consumer Capital ("HCC") is a leading private equity firm that makes
strategic investments in consumer lifestyle Brands.
Hilco's current portfolio includes, Caribbean Joe(R), Tommy Armour
Golf(R), RAM Golf(R), which includes Zebra Putters and Teardrop Golf. Also
included in their portfolio are Bombay Brands LLC, and the iconic designer
brand Halston(R), which it controls jointly with the Weinstein Company. HCC is
a unit of The Hilco Organization, a Chicago-based, international provider of
diversified financial services, including business asset valuations, asset
acquisition and disposition services, M&A services, special situation debt and
equity financing and retail consulting.
About Graj + Gustavsen
Graj + Gustavsen is a New York based strategic and creative branding firm.
With over 18 years experience, Graj + Gustavsen has worked with companies such
as Levi's, Sears, The Gap, Timex, Saks Fifth Avenue, Target, and Timberland.
SOURCE Hilco Consumer Capital LLC
Press Contact: Sarah Neff, (416) 682-5685, sneff@hilcocc.com
