ROCHESTER, N.Y.--(Business Wire)--
July is National Grilling Month and as a new Harris Poll of 2,454
U.S. adults surveyed online between June 9 and 16, 2008 by Harris
Interactive(R) shows, Americans like to grill and they do it all year
round. Specifically:
-- Half of Americans (50%) say they grill at least a few times a
month with one-quarter (23%) barbequing at least once a week.
Just one in six (14%) say they never grill or barbeque
outdoors;
-- Over half (57%) of grillers do so in the summer, two in five
(40%) grill in the Spring and one-third (33%) grill in the
Fall.
-- Two in five (39%) grillers say season doesn't matter and they
grill all year long;
Looking at it by age and region:
-- Baby Boomers (those aged 44-62) and Gen Xers (those aged
32-43) are grillers. Three in five Boomers (60%) and Gen Xers
(59%) grill at least a few times a month compared to just
one-third (35%) of Matures (those 63 and older) and two in
five (41%) Echo Boomers (those aged 18-31);
-- Half of Baby Boomers who grill (49%) say they do so all year
long;
-- Three-quarters (74%) of this Echo Boomers who grill at least a
few times a year do so in the summer;
-- Regionally, Easterners (53%) and Midwesterners (52%) are more
likely to grill at least a few times a month, especially
compared to Westerners (47%).
Certain foods just taste better on the grill and people have their
favorite barbeque:
-- Beef comes out on top - over half (56%) say steak is one of
their two favorite foods prepared on a BBQ, followed by just
under half (47%) saying hamburgers. Two in five (38%) say
chicken, followed by hot dogs (16%), sausage (12%), vegetables
(10%) and fish (6%) with 7 percent saying other;
-- Men and women, not surprisingly, have some differences. Men
are more likely to like sausage (15% versus 8%) and steaks
(59% versus 54%) while women are more partial to chicken (42%
versus 34%) and vegetables (14% versus 6%);
-- There are also partisan differences. Almost two-thirds (63%)
of Republicans say steak is one of their favorites compared to
half (53%) of Democrats, while Republicans are also more
likely to choose hamburgers (54% versus 46%). Democrats are
more likely to choose chicken (40% versus 34%) and vegetables
(11% versus 5%).
Methodology
This Harris Poll(R) was conducted online within the United States
between June 9 and 16, 2008, among 2,454 adults (aged 18 and over).
Figures for age, sex, race/ethnicity, education, region and household
income were weighted where necessary to bring them into line with
their actual proportions in the population. Propensity score weighting
was also used to adjust for respondents' propensity to be online.
Because the sample is based on those who agreed to participate in the
Harris Interactive panel, no estimates of theoretical sampling error
can be calculated. Full data tables and methodology for this study can
be found at www.harrisinteractive.com.
These statements conform to the principles of disclosure of the
National Council on Public Polls.
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Q805, 810, 815
About Harris Interactive
Harris Interactive is a global leader in custom market research.
With a long and rich history in multimodal research, powered by our
science and technology, we assist clients in achieving business
results. Harris Interactive serves clients globally through our North
American, European and Asian offices and a network of independent
market research firms. For more information, please visit
www.harrisinteractive.com.
Harris Interactive Inc. 7/08
Harris Interactive
Tracey McNerney, 585-214-7756
press@harrisinteractive.net
Copyright Business Wire 2008
