First-ever HP digital clutch to debut on Fashion Week runway
NEW YORK--(Business Wire)--
HP (NYSE:HPQ) and world-renowned designer Vivienne Tam today
announced they are working together to create a special edition
notebook positioned to become the ultimate tech accessory for
fashionistas around the globe.
Vivienne Tam and HP unveiled the design of the new must-have
digital clutch on the catwalk today at Tam's fashion show during New
York's Fashion Week at Bryant Park.
The HP Vivienne Tam Special Edition notebook represents the first
time a computer company has partnered with a globally renowned
designer to create a notebook PC that offers all the style and power
needed for a delightful technology experience. Tam also worked with HP
to design the notebook's accessories and packaging.
"When I was approached by HP to create a special edition notebook,
I could see the design in my head instantly," said Tam. "The notebook
is a true reflection of the needs of a modern woman who cares about
fashion but is also passionate about her technology. I wanted to
create a notebook that would appeal to women of all ages, ethnicities
and income levels across the globe."
The top of the notebook is gleaming red and bursting with peony
flowers. The peony design is meticulously carried inside the notebook,
under the keypad. The notebook also features a complementary
embroidered storage sleeve that helps keep the exterior protected
while being carried as a clutch.
The peony design features a unique blend of Asian and Western
cultures, antiquity and modern style, technology and fashion. It was
inspired by Tam's "China Chic" style, which is recognized from the
runways in Milan to the Olympics in Beijing and represents her
personal mantra to live well and be beautiful.
"The peony is the national flower of China. They are beautiful and
symbolize prosperity, good fortune and happiness," said Tam. "Their
many layers are similar to a modern woman who is as savvy in
expressing herself with her personal style as she is with weaving
technology into the fabric of her rich and multi-faceted life."
"With 'China Chic,' Vivienne Tam reinterpreted traditional Chinese
art into a global fashion trend," said Satjiv Chahil, senior vice
president, Worldwide Marketing, Personal Systems Group, HP. "With her
spring collection, Tam has helped HP take the personal computer from a
necessity to a lifestyle and fashion 'must have.'"
The HP Vivienne Tam Special Edition notebook is expected to be
available early next year.
"Tech chic" virtual experience
In addition to working with Tam on the new notebook design and
accessories, HP today launched a fully integrated virtual experience
to help fashionistas around the globe find design inspiration online.
HP has created a virtual catwalk, a designer tour hosted by Tam,
and a "design bot" gadget inspiring users to dress up their computers
with Tam-designed wallpaper, screensaver and icons - all of which are
available now in the United States and in early October worldwide.
The efforts were created in partnership with Glam.com and are
available at www.tech-chic.com.
About Vivienne Tam
Vivienne Tam is a leading designer fashion house founded in 1994.
The company produces, designs and markets women's contemporary apparel
distributed in major department stores, specialty stores and
independent boutiques throughout the U.S. The company also has a
strong presence in the Asia Pacific region with over 30 freestanding
stores and in-store boutiques.
The Vivienne Tam brand's unique positioning -- designs that meld
the aesthetic and feminine mystique of Asia with the spirit of the
modern world -- is well recognized in both the U.S. and Asia. The
company's philosophy is to create harmonious clothing that enhances
one's personality while at the same time provide fashionable clothing
for modern women that is beautifully designed, superior in quality,
wearable, easy to travel with and affordable.
About HP
HP, the world's largest technology company, provides printing and
personal computing products and IT services, software and solutions
that simplify the technology experience for consumers and businesses.
HP completed its acquisition of EDS on Aug. 26, 2008. More information
about HP is available at http://www.hp.com/.
Note to editors: More news from HP, including links to RSS feeds,
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(C) 2008 Hewlett-Packard Development Company, L.P. The information
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HP
Jim Christensen, +1-408-309-0186
jim.christensen@hp.com
or
Edelman for HP
Natalia Sandin, +1-650-201-8814
nsandin@ar-edelman.com
or
HL Group for Vivienne Tam
Laura O'Hare, +1-212-529-5533 ext. 239
lohare@hlgrp.com
or
HP Media Hotline
+1-866-266-7272
pr@hp.com
www.hp.com/go/newsroom
Copyright Business Wire 2008
