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DEMO 09 Conference Showcases Significant New Emerging Technologies

Mon Mar 2, 2009 10:18pm EST
Program Focuses on New Technologies that Drive Increased Efficiency,
Innovative Mobile Applications, Tools to Help Face Economic Woes, Consumer
Hardware, and More

PALM DESERT, Calif., March 2 /PRNewswire/ -- The technology industry's elite
DEMO conference kicked off this morning with a state-of-the-industry address
given by Chris Shipley, DEMO's co-executive producer. Chris was joined by
newly appointed co-executive producer, Matt Marshall, VentureBeat's founder
and CEO.  DEMO 09 was broadcast live via BitGravity's BG Live(TM), attracting
a global audience of more than 55,000 views.  For the first time ever, DEMO
featured Facebook(R)'s Live Feed technology, which allowed conference
participants and those viewing the live stream online to share and view
Facebook status updates about the event in real time - a true utilization of
social and multimedia tools to spread the message of DEMO's innovative
companies.  Follow the show on http://www.demo.com/live.

"We are extremely proud of the demonstrating companies we've brought together
to debut at DEMO 09," said Chris Shipley.  "While the bleak state of the
economy has no doubt complicated business aspects for new up-and-comers with
breakthrough technology ideas, the excellent group of products we're seeing
here is proof that smart innovations and revolutionary developments will still
find a way to rise to the top in the marketplace."

Now in its 19th year, the semi-annual DEMO conferences are launch pad events
for the newest and best products in emerging technology. This year's DEMO
product debuts include everything from an intelligent, Web-based mortgage
buying subscription service to a next-generation dating tool to a portable
device that works as both a netbook and a touchscreen tablet.

Over the next two days, the DEMO 09 stage will host the launch of 39 new
technologies, each hand selected and deemed to play a significant role in the
advancements of its target market. Today's introductions included technologies
designed for:

    --  Driving increased productivity and efficiency with new communications
        tools;
    --  improving financial control and insight for consumers and businesses
in
        the face of the economy;
    --  combating carbon pollution;
    --  delivering ground-breaking applications for mobile users; and
    --  increasing advancements in consumer hardware.




Highlights from today's technology introductions include:

Products to Improve Productivity and Efficiency:
    --  Ontier, Inc.'s Pixetell - on-demand software that provides the
        power of in-person interactions with the convenience of email.
    --  Transformyx, Inc.'s RallyPoint - a communication and employee
        accountability application that allows businesses to securely stay
        connected with employees during a crisis.
    --  Vokle, Inc. - a live, Web-based consumer-facing video chat environment
        for individuals and companies to better promote content through
instant
        word-of-mouth discussions.
    --  Technicopia, LLC's gwabbit - a simple plug-in for Microsoft Outlook
        users that takes the hassle out of capturing new contact information
        from emails to the Address Book.
    --  Cc: Betty, Inc. - a personal email assistant that sorts through emails
        and parses conversations, files, images, and more, to save time for
        those collaborating with multiple teams.
    --  Citrix Online's GoView - a simple, highly effective
        screen-capturing platform that allows users to easily create and share
        screen content with others.
    --  Zuora, Inc.'s Z-Commerce for Facebook - a flagship product that
        provides a simple and effective way for Facebook developers to
monetize
        their applications without using an advertising-based business model.
    --  Document Depository Corporation - a hosted service for efficient legal
        document storage, tagging, sharing, and retrieval.




Technologies to Help Loosen the Tight Economic Reins:
    --  Home-Account, Inc. - an intelligent mortgage buying subscription
service
        giving homeowners the tools to help monitor and leverage their
        home's value more effectively.
    --  Zipadi Technologies, LLC - the first do-it-yourself, SaaS publishing
        platform for SMB's, allowing merchants to build an interactive
        e-commerce Web site using less time and money.
    --  7 Billion People, Inc.'s WebLegend - a new software solution
        enabling e-retailers to adapt web pages in real-time to give
individual
        shoppers a personalized experience, increasing conversion rates by up
to
        50 percent.
    --  Liquid Media, LLC's Loyal2Me - a "democratized"
        advertising and marketing ecosystem that puts the control in the hands
        of the consumer.




Tools that Bring Mobile Device Capabilities to a New Level:
    --  Coveroo, Inc. - a new customized replacement cover for mobile devices,
        allowing individuals to create personalized versions with
laser-engraved
        artwork.
    --  Promptu Systems Corp.'s ShoutOUT - the first voice-to-text SMS
        application for the iPhone, letting users dictate a message in natural
        language and easily check it before sending out.
    --  HAM-IT, Inc. - a "mobile centric" one-stop-shop for consumers
        to globally connect and match with local consumer service providers of
        interest, acting as an effective mobile concierge on a global and
local
        scale.
    --  Asurion Mobile Applications, Inc.'s AddressBook - a next-generation
        mobile address book that creates a high-speed, people-centric index
        based on the individual's relationships and communications.
    --  bluBuzz, LLC - a commerce-based networking solution that allows
        subscribers to send various forms of content from nearby resources and
        businesses via Bluetooth.
    --  Skout, Inc.'s Skout Out - a next-generation dating tool that helps
        singles to find and interact with others in their immediate vicinity.




Innovative Consumer Hardware for the Future:
    --  Always Innovating, Inc.'s Touch Book - a portable device that works
        as both a netbook and a touchscreen tablet.
    --  Avaak, Inc.'s Vue Personal Video Network - a network of small,
        battery-powered wireless cameras that stream video live directly to
the
        Web from anywhere in the home or business.
    --  Qualcomm MEMS Technologies, Inc.'s mirosol Displays - a new display
        based on reflective technology that offers consumers an extended
battery
        life and superior outdoor visibility.




Software that Saves Lives:
    --  Silverstone Solutions, Inc.'s Matchmaker - a clinical application
        using complex matching algorithms that gives transplant organizations
        the tools to find the best donor matches and improve kidney transplant
        outcomes.




A Better Carbon Footprint:
This year, DEMO is taking further steps to reduce the use of printed material
and to be more environmentally conscious overall.  Due in large part to
demonstrating company eFormic, DEMO is offsetting 1,000 tons of CO2 emissions,
enough to cover the production of the event, the travel of the demonstrating
class and more.
    --  eFormic, Ltd.'s CO2code - new software that gives individuals a
        standardized, effective way to measure and offset their carbon
        footprints, while also providing companies with a system to combat
        carbon pollution of their products by using CO2certificates.




DEMO Explores the Economic Impact on Venture Capital

On Monday afternoon, DEMO walked through the face of venture capital in the
current economy, exploring how expectations are shifting with startups and
investors alike, and possibilities for how the recession may change the
overall venture capital business model. Moderated by Matt Marshall, the panel
featured:
    --  Christine Herron, Principal, First Round Capital
    --  David Hornick, General Partner, August Capital
    --  Bryce T. Roberts, Managing Director, O'Reilly AlphaTech Ventures
    --  Eric Tilenius, Founder & Managing Partner, Tilenius Investments




A Deeper Look at Social Entrepreneurship

Advanta's ideablob site is known for receiving thousands of new business ideas
each month, many coming from people that prioritize moral, environmental and
social change above the need for financial profiting.  This session, hosted by
DEMO alumni Ami Kassar, Chief Innovation Officer, Advanta and President,
ideablob Corp., brought three young entrepreneurs together who are making a
significant social impact on the world, including Suneet Bhatt, Co-founder,
Dream Village; Efe Osagie, Founder, Lead Now Fellows, and Xander Page,
Director, Sales & Marketing, BeRewarding.com.

What's New at DEMO 09

For the first time at DEMO, tomorrow's agenda will include a DEMObeat session,
moderated by Matt Marshall.  It will feature three different discussions that
will dive deeper into expected emerging trends and innovations anticipated
over the next few months that may alter how people approach business.

DEMO Jams!

The DEMO program continues this evening at the Costas Nightclub with a reunion
of musicians making up the DEMO All-Star Band. The DEMO 09 conference
continues throughout the day tomorrow with more product introductions and more
in-depth discussion around the biggest trends in technology.

DEMO 09 Sponsors

Platinum sponsors of DEMO 09 are Canson, Inc., The Institute for Information
Industry, Microsoft Corporation, Porter Novelli and Qualcomm.  Angelsoft,
Comerica Bank - Technology & Life Sciences Division, Connect Public Relations,
Inc., Cooley Godward Kronish LLP, NEC Corporation of America, New York Stock
Exchange, Nokia, PricewaterhouseCoopers, and Silicon Valley Bank. Symantec,
The Bogart Group, UBS, VCNetwork and Wilson Sonsini Goodrich & Rosati are gold
sponsors.  Strategic Partners include Guidewire Group and VentureBeat.  Media
partners include VCJ, Pulse2.com, Mashable, PR Newswire, ReadWriteWeb, and
Ubergizmo.  Marketing partners include Astia, Atlanta Venture Forum, Band of
Angels, Boogar Lists, Conference Guru, Eye-To-Eye Communications, Golden
Capital Network, IDG Ventures, Industry Standard, Keiretsu Forum - Northern
CA, Keiretsu Forum - Southern CA, National Science Foundation, Rocky Mountain
Venture Capital Association, SD Forum, San Diego Venture Group, Tech Coast
Angels, VentureChoice, VentureDeal, and Wireless Industry Partnership.

About the DEMO Conferences 
Produced by Network World Events and Executive Forums, the DEMO conferences in
the United States and China introduce a wide spectrum of emerging technology
products and services to the market for the very first time. Each innovation
is hand selected from across the spectrum of the technology marketplace. The
DEMO conferences have earned their reputation for consistently identifying
tomorrow's cutting-edge technologies, and have served as launch pad events for
companies such as Palm, Java, TiVo, E*TRADE Salesforce.com, VMware, Six Apart,
OddPost, IronPort, GrandCentral and Glam Media helping them to secure venture
funding, establish critical business relationships, and influence early
adopters. Each DEMO conference features only the most innovative new
companies, products and technologies. For more information on the DEMO
conferences, visit http://www.demo.com.

About Network World
Network World, Inc., the Leader in Network Knowledge, empowers network IT
executives through education, information and community. Network World, an IDG
company, is the leading provider of news, analysis, reviews, events and
education on information technology. Network World publishes the leading
newsweekly, Network World, hosts the most active online communities
(www.networkworld.com, www.javaworld.com, www.linuxworld.com, and
www.demo.com), and produces educational seminars and events worldwide. Network
World's portfolio of strategic marketing programs provides marketing and
agency professionals with the tools to generate high - quality leads, optimize
marketing campaigns, and create new revenue opportunities. Additionally,
Network World is the event organizer of DEMO and DEMOfall, the leading events
for new technology innovation. For more information on Network World, visit
http://www.networkworld.com.

About International Data Group (IDG)
International Data Group (IDG) is the world's leading technology media,
events, and research company.  IDG's online network includes more than 450 Web
sites spanning business technology, consumer technology, digital entertainment
and video games worldwide.  IDG publishes more than 300 magazines and
newspapers in 85 countries including CIO, CSO, Computerworld, GamePro,
InfoWorld, Macworld, Network World, and PC World. IDG's lead-generation
service, IDG Connect, matches technology companies with an audience of
engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including
Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for
All Expo (E for All), DEMO, and IDC Directions. IDC, a subsidiary of IDG, is
the premier global provider of market intelligence, advisory services, and
events. Over 900 IDC analysts in more than 90 countries provide global,
regional, and local expertise on technology and industry opportunities and
trends. Additional information about IDG, a privately held company, is
available at
http://www.idg.com/.

All product and company names are trademarks of their respective companies.


    Contact:
    Lisa Peterson
    Porter Novelli for DEMO
    (512) 632-6053
    Lisa.Peterson@porternovelli.com




SOURCE  DEMO

Lisa Peterson of Porter Novelli, +1-512-632-6053,
Lisa.Peterson@porternovelli.com, for DEMO



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