FRISCO, TX, Aug 23 (MARKET WIRE) --
(PINKSHEETS: NXPC) A recent survey conducted by PEW Internet & American
Life Project (PIP) reveals that "almost half of all Internet users now
use search engines on a typical day," an increase of 69% from 2002 when
Pew Internet & American Life Project first tracked search activity. The
PIP survey also finds that those who use broadband connections at home
are "significantly more likely" to use search than those with a dialup
connection.
According to Scott Grizzle, chief marketing officer for NeXplore
Corporation, search's growing popularity and the proliferation of
broadband will drive dramatic changes in the Internet search experience,
particularly in how consumers interact with search engine results pages
(SERPs).
Grizzle said, "Ubiquitous broadband has conditioned consumers to expect a
more dynamic and engaging Internet experience. The search experience, for
the most part, has not kept pace with the rest of the Internet. The days
of serving up line after line of static text results are coming to an
end. As popularity, familiarity and proficiency with Internet search
grows, consumers will demand that search results pages have more video
presentation and rich-media interaction, less drill down and deeper
personalization. There's no question, Internet search is long overdue for
a facelift."
For its part, NeXplore Corporation recently launched NeXplore Search
(www.NeXplore.com), an innovative Web 2.0 search engine optimized for a
superior end-user experience, rich-media display and social network
integration. Currently open for public beta, NeXplore Search had more than
one million unique visitors in both May and June of 2008 according to
web-analytics company Compete.com.
About NeXplore Corporation
NeXplore Corporation (PINKSHEETS: NXPC) improves the online experience by
providing Web tools and destinations that empower people to drive and
define a World Wide Web perfectly suited for their unique needs, interests
and online pursuits. For advertisers, NeXplore offers a full array of
search, display and interactive advertising products to reach and engage
targeted consumers. For more information about NeXplore, visit
www.nexplorecorporation.com.
Forward-Looking Statements: A number of statements contained in this press
release are forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995 that involve risks and
uncertainties that could cause actual results to differ materially from
those expressed or implied in the applicable statements. These risks and
uncertainties include, but are not limited to: our ability to
commercialize a proprietary product, our ability to generate product
sales and operating profits, potential vulnerability of technology
obsolescence, potential competitive products by better capitalized
companies, potential difficulty in managing growth, dependence on key
personnel, and other risks which will be described in future company
Securities and Exchange Commission filings.
Investor Contact:
Scott Grizzle
(214) 432-0637
sgrizzle@NeXplore.com
Media Contact:
Rory Doherty
(214) 459-6321
rdoherty@NeXplore.com
Copyright 2008, Market Wire, All rights reserved.
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