ST. LOUIS, MO, Dec 25 (MARKET WIRE) --
With product information inundating the average consumer, companies struggle
to find the perfect balance of staying in touch without being seen as a
nuisance.
HDA, Inc., an industry-leader house plans company, has found a way to maintain
this balance with the use of a Web-based software program called CampaignerPro.
This software allows HDA to automate their email marketing campaign to
ensure they stay on the minds of potential customers. By setting up their
campaign, HDA will easily be able to contact all visitors who create a
login and password for their Web site, www.houseplansandmore.com.
"Our business is continuing to grow on the Web, and we need to further
utilize
the marketing tools provided to draw customers to our site that will make a
home/project plan purchase from HDA," says Jennifer Ernst, Marketing Coordinator
for HDA. "CampaignerPro automates the email campaigns, which is extremely
helpful to this initiative."
HDA's system is set up to send out a "Welcome" email to any new visitors
totheir Web site, showcasing the many exciting features of their site. Another
email targets professional homebuilders to inform them about their Builder's
Advantage Program that offers exclusive discounts and benefits. From then, three
emails a month will be sent out including exciting offers and company
information, featured project plans, and featured home plans, such as these
ranch house plans.
The automation of the emails guarantees a consistent flow of contact with
HDA's current and potential customers. "These emails inform consumers and
provide a differential advantage so they come to us before the competition,"
says Ernst. "We are creating visually pleasing emails to keep HDA in the front
of consumers' minds three times a month."
Visitors can view more than 15,000 home plans and more than 500
do-it-yourself project plans on the website. Additionally, visitors can
easily search by style, size, and estimated cost to build, further simplifying
the process. Also, an exciting new addition to the site is the Photo Gallery
that gives visitors the chance to take a tour through some of the homes
built from HDA pre-drawn products, such as the popular log home plans.
For more information on HDA, Inc. and to view the countless pre-drawn home
plans and project plans they offer, please visit
www.houseplansandmore.com,or call 314-770-2222.
Webshare Conversion Marketing
619-308-5006
Contact:
Webshare Conversion Marketing
619-308-5006
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