Taco Bell(R)'s "Steal A Base, Steal A Taco" World Series(R) Offer
Sealed in 5th Inning During Game 1 of 2008 World Series(R)
IRVINE, Calif.--(Business Wire)--
Hey America, are you ready for some free tacos? Tampa Bay Rays
shortstop Jason Bartlett stole free tacos for America from Taco
Bell(R), as he stole second base in the bottom of the 5th inning of
Game 1 at the World Series. As promised, Americans will feast on
millions of free Crunchy Seasoned Beef Tacos as Taco Bell's "Steal A
Base, Steal A Taco" World Series promotion paid off for the second
straight year.
Fans can visit any participating Taco Bell location on Tuesday,
October 28, 2008 from 2:00 p.m. to 6:00 p.m. (local time) and claim
their free Crunchy Seasoned Beef Taco.
"You know we had Jason pegged as the guy who might steal millions
of tacos for America," said David Ovens, chief marketing officer, Taco
Bell Corp. "This is one stolen base that goes into the record books
more than just a stat, but as a steal that fed the country."
Tampa Bay Rays shortstop Jason Bartlett joins Boston Red Sox
centerfielder Jacoby Ellsbury as the only two players in World Series
history to have stolen millions of tacos for America. Ellsbury's steal
of second base during Game 2 last year won millions of Americans free
tacos. So while there are fans of pitching duels and the long ball, it
seems the stolen base has now captured the hearts of millions during
the World Series.
Taco Bell has a long history of "Think Outside the Bun(R)"
promotions with Major League Baseball. In addition to last year's
successful "Steal A Base, Steal A Taco" World Series promotion, the
company has also placed its famous "Free Taco" target at multiple
World Series games. Taco Bell is currently in its fifth year as an
Official Sponsor of Major League Baseball.
No Purchase Necessary. Subject to Terms and Conditions available
in-store and online at www.StealaBaseStealaTaco.com. Taco Bell(R) will
offer every person in the U.S. the opportunity to obtain one (1) free
Crunchy Seasoned Beef Taco (Approximate Retail Value 91 cents, prices
may vary) at participating Taco Bell(R) restaurants in the United
States on Tuesday, October 28, 2008 ("Redemption Date") only. To
obtain the Free Taco, consumers must visit any participating Taco
Bell(R) restaurant in one of the fifty (50) United States or the
District of Columbia between 2:00 p.m. and 6:00 p.m. (local time) on
the Redemption Date only and request a Free Crunchy Seasoned Beef
Taco. Limit one (1) Free Crunchy Seasoned Beef Taco per person. Void
where prohibited. Offer valid at participating Taco Bell(R) locations.
Portions (C)2008 Taco Bell Corp.
About Taco Bell Corp.
Taco Bell Corp. ("Taco Bell"), based in Irvine, California, is the
nation's leading Mexican-style quick service restaurant chain. Taco
Bell serves tacos, burritos, signature quesadillas, Grilled Stuft
Burritos, nachos, and other specialty items such as Crunchwrap
Supreme(R), in addition to the 79-89-99 Why Pay More(TM) Value Menu.
Taco Bell serves more than 36.8 million consumers each week in nearly
5,600 restaurants in the U.S.
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball
Properties (MLBP) in 1966 as the Club's agent for marketing and
trademark licensing and protection. Major League Baseball Properties
is responsible for managing consumer licensing activities, developing
national advertising campaigns, cultivating sponsorship opportunities
with major consumer brands and corporations, growing the game and the
business of baseball outside the United States and creating national
marketing programs in conjunction with Clubs, broadcast rights holders
and national sponsors. MLBP also operates a full-service video and
audio production unit (Major League Baseball Productions), a
publishing division and stock photo licensing agency, and manages
logistics for the All-Star Game and World Series as well as all other
special events. For more information on Major League Baseball, log on
to www.MLB.com.
About Major League Baseball Players Association
The Major League Baseball Players Association (www.MLBPLAYERS.com)
is the collective bargaining representative for all professional
baseball players of the thirty Major League Baseball teams and serves
as the exclusive group licensing agent for commercial and licensing
activities involving active Major League baseball players. On behalf
of its members, it operates the Players Choice licensing program and
Players Choice Awards, which benefit the needy through the Major
League Baseball Players Trust, a charitable foundation established and
run entirely by Major League baseball players.
Taco Bell Corp.
Rob Poetsch / Will Bortz, 949-863-3915
rob.poetsch@tacobell.com
will.bortz@tacobell.com
or
MLB
Matt Bourne, 212-931-7878
matt.bourne@mlb.com
or
Cohn & Wolfe
Rick Rhodes, 310-967-2940
rick_rhodes@cohnwolfe.com
Copyright Business Wire 2008
