``27 DRESSES'' + 27 LIVE STANDEES + 27 Locations + December 27 = 1 Movie Promotion ``First'' for New Romantic Comedy Starring Katherine Heigl
LOS ANGELES--(Business Wire)--Forget the life-size cardboard cutouts you see at your local movie
emporiums. For its upcoming romantic comedy "27 DRESSES," Twentieth
Century Fox is bringing a new dimension to film promotions. The studio
is introducing the first-ever LIVE STANDEES - 27 models at 27
specially-selected locations across the country, wearing
specially-made bridesmaid dresses adorned with the film's title and
credits. (The dresses were inspired by the film's poster, in which
star Katherine Heigl wears the special garb.)
The date of this history-making event? That would be
December...27, when the studio holds sneak previews of the movie at
selected theaters.
Katherine Heigl is always a bridesmaid but never a bride in the
romantic comedy 27 DRESSES. From the screenwriter of "The Devil Wears
Prada," 27 DRESSES centers on Jane (Heigl), an idealistic, romantic
and completely selfless woman...a perennial bridal attendant whose own
happy ending seems nowhere in sight. But when younger sister Tess
captures the heart of Jane's boss - with whom she is secretly in love
- Jane begins to reexamine her "always-a-bridesmaid...." lifestyle.
She gets help - and maybe something more - from a cynical journalist
with whom she seemingly has nothing in common.
"27 DRESSES" opens everywhere January 11, 2008.
About Fox Filmed Entertainment
One of the world's largest producers and distributors of motion
pictures, Fox Filmed Entertainment produces, acquires and distributes
motion pictures throughout the world. These motion pictures are
produced or acquired by the following units of FFE: Twentieth Century
Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic, and
Twentieth Century Fox Animation.
Twentieth Century Fox
Jennifer Lopez, 310-369-3380
Lori Burns, 310-369-2312
Copyright Business Wire 2007
