AMSTERDAM, Netherlands--(Business Wire)--
Packet Vision, the pioneer of advanced video advertising, today
announced the next generation of its addressable television
advertising solution will be powered by RMI Corporation, a leader in
high performance processors for communication and media. The
announcement was made in Amsterdam at IBC 2008, the leading event for
professionals involved in the creation, management and delivery of
entertainment content.
Packet Vision's addressable television advertising solution, the
PV 1000, is a fully integrated appliance with ad server, splicer and
router, which enables advertisers to target different ads at different
audiences simultaneously. At the heart of the solution is the VIDEO
SWITCHING ENGINE, providing unparalleled throughput and architected
for multiple streams. The solution delivers levels of performance
usually associated with much larger systems. Targeted, addressable
advertising over IPTV introduces the accountability and efficiency of
internet advertising to television.
Packet Vision's PV 1000 utilizes the high-performance, highly
integrated XLR Processor(TM) from RMI. An 8-core, 32-threaded device,
RMI's XLR732 Processor consists of an innovative set of XLR(TM) cores
enabling up to 32 threads, or virtual CPUs (vCPUs(TM)), in a single
chip. The XLR's enhanced MIPS64(R) compatible cores implement
fine-grained, 4-way multithreading combined with a multi-level
hierarchy of caches, autonomous accelerators, and point-to-point
interconnects for data and message transfers. The interconnects'
full-speed operation augments application scalability and closely
integrates the XLR's high performance main memory controllers, level-2
caches, 10Gbps accelerated security operations, and accelerated
networking interfaces to deliver a processing solution running at
frequencies of 800MHz - 1.2GHz optimized for maximum throughput and
workload efficiency.
Patrick Christian, CTO and founder of Packet Vision said: "Packet
Vision software is fundamentally architected for a multi-processor
hardware platform. The multi-core, multi-threaded XLR Processor Family
from RMI hits all of the nails on the head for us. It is built on a
robust multi-processor concept, based on MIPS and demonstrates
exceptionally high performance. We have been pleased with the ease of
design and with RMI's technical support during our development
process."
Behrooz Abdi, president and chief executive officer, RMI said: "We
are delighted to be working with Packet Vision representing the
creation of a very advanced next-generation video system with our
standard, production-proven XLR Processor Family. Their architecture
and development teams quickly recognized the advantages of XLR, such
as high throughput and scalability, in implementing the Video
Switching Engine. The development has gone very smoothly, and we look
forward to tremendous success for Packet Vision at IBC and in the
future."
About RMI
RMI Corporation is a fabless semiconductor company providing
High-Performance Super System-on-a-Chip (SuperSoC(TM)) Processor
solutions for the Infrastructure, Enterprise, and Consumer Media
markets. Applications include Wireless, Networking Security, Thin
Clients, and Connected Multi-Media. RMI offers a broad platform of
advanced MIPS-compatible processor solutions with both 32/64-bit
architectures supporting frequencies from 300MHz to 1.2 GHz. RMI is
headquartered in Cupertino, CA with branch and subsidiary operations
in Texas, United Kingdom, France, India, Korea, Japan, Taiwan and
China. More information about RMI can be found on the company's
website at http://www.RMICorp.com
About Packet Vision
Packet Vision is the pioneer of advanced video advertising. Its
managed advertising service provides highly granular targeting on the
basis of lifestyle and location over IPTV. As the service develops it
will also include mobile TV, web TV and future video platforms.
Packet Vision has developed an innovative delivery platform based
on IP technology, together with a low-risk, low capital-investment
business model. It allows generic commercials to be replaced with
specific, targeted ads, achieving a high level of granularity. The
service supports local ad insertion, and enables advertisers to select
their audience on the basis of lifestyle, location and viewer
behaviour. The same ad avail can then be sold many times over,
substantially increasing its value per home and improving the
relevance of advertising for TV viewers.
Since its launch in 2004, Packet Vision has announced commercial
trials in the United States and Europe, and has partnered with market
leading IPTV network operators, broadcasters, advertising agencies and
advertisers. The company has offices in the UK, the US and France.
Packet Vision was recently named as a winner of the Red Herring 100
Europe.
For more information, please visit www.packetvision.com
(C) Copyright 2008 RMI Corporation. All rights reserved. RMI
Corporation, RMI, the RMI logo, XLR, XLS, XLR Processor, XLS
Processor, vCPU, SuperSoC, and the other trademarks named on the RMI
website are trademarks of RMI Corporation. All other trademarks are
the property of their respective owners.
RMI
D. Christopher Keil
+1 408 439 2852
Ckeil@RMICorp.com
or
PacketVision
Ambrose Communications
Maxine Ambrose/Teresa Horscroft
+44 (0) 7785 280930
packetvision@ambrosecomms.co.uk
Copyright Business Wire 2008
