DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c87474) has announced the
addition of Mobile TV in India to their offering.
This report examines factors that will determine the adoption,
popularity and success of mobile TV services in India. In order to
gain in-depth insight into the Indian users' mind, our report further
analyzes current mobile usage patterns, mobile services expenditures
and users' inclinations to adopt new content-based services. In
addition, Springboard has analyzed mobile services' association with
various media, such as the Internet and television. Each factor
examined in this report will be instrumental in determining how
closely Indians embrace mobile TV. To gain a complete understanding of
the mobile market in India, our analysis is based on the responses of
1,215 mobile users in six leading Indian cities, extensive interviews
with senior industry executives and in-depth secondary research.
India's Market for Mobile TV Services to Reach US$360 Million in
2008, says Springboard Research
-Predicts 12 million subscribers to use Mobile TV service in the
first year of launch
-84% of mobile phone users interested in using Mobile TV Service
provided it is commonly available and affordable
-Mobile phone to remain the central multi-purpose device,
outnumbering any other mobile devices like digital media players and
pocket PCs
Indian mobile phone users are ready for Mobile TV services with
the potential market size estimated to be US$360 million in 2008,
according to the latest report by Springboard Research, a leading
innovator in the IT Market Research industry, titled 'Mobile TV in
India: Understanding the Mobile Entertainment Needs of Indian Users.'
Mobile TV is a technology that allows people to view regular live
television content on their mobile phones or other mobile devices that
they get through traditional cable or pay TV subscriptions at home.
The Springboard Research report says that in the first year of
operation, mobile TV could reach a penetration level of 5 to 6% of the
total mobile subscriber base in India.
"Mobile TV marries the two dominant consumption trends of
entertainment and mobile telephony in India," said Ravi Shekhar
Pandey, Manager, Syndicated Research at Springboard Research. "The
market is ripe for the launch of Mobile TV Services and we believe
that India will have around 12 million mobile TV subscribers within
the first year of launch of service," added Mr. Pandey.
Demand from Mobile Users
According to the report, 84% of mobile phone users are interested
in using Mobile TV service provided the service is commonly available
and affordable. Close to 60% of these will prefer watching the same
content that they get on TV at home. News, sports, music videos and
game shows were the four dominant types of content that the surveyed
users will prefer watching on mobile TV. These findings are based on a
survey conducted among 1,215 mobile users in six major Indian cities
by Springboard Research.
"A majority of mobile users in India are interested in trying out
mobile TV and would invest in new handsets for using the service. This
willingness is definitely a positive sign for those considering
offering mobile TV in one of the world's largest and fastest growing
mobile services market," said Ravi Shekhar Pandey.
Operator scenario
Public service broadcaster Doordarshan is the only company
currently offering limited mobile TV service. The report adds that in
the recent months, the market has seen increased activities from
various stakeholders including technology providers, network equipment
vendors and mobile service providers. Nokia, Spice Telecom, Qualcomm
and Samsung are few of the stakeholders actively promoting the
adoption of Mobile TV in India.
"Mobile telephone operators will have an advantage over standalone
mobile TV operators in that the former already have users subscribing
to their value-added services. However, the success of either operator
will be dependent on content offered and price charged for the
service," added Mr. Pandey.
Among the recommendations as part of the report, service providers
should offer on-demand, pay-per-view option that does not tie a user
to a monthly subscription for Mobile TV. Springboard also recommends
close cooperation between mobile operators and broadcasters for a
profitable business model for Mobile TV service in India.
For more information visit
http://www.researchandmarkets.com/reports/c87474.
Research and Markets
Laura Wood
Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com
Copyright Business Wire 2008
