Retailers and consumer products manufacturers to benefit from advanced shopper
analytics fueling price, promotion, and assortment optimization, one-to-one
marketing, and collaborative planning
SAN CARLOS, Calif. and MUNICH, Nov. 5 /PRNewswire-FirstCall/ -- DemandTec,
Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions
for retailers and consumer goods companies, and Emnos, a consultancy and
services company helping retailers and consumer goods companies achieve
customer-centric growth, today announced that the companies have formed a
strategic alliance to jointly market advanced shopper-centric solutions for
retailers and consumer goods companies worldwide.
"DemandTec's nextGEN strategy combines merchandising optimization with
customer segmentation, powerful capabilities in their own right, but
game-changing when done together," said Marc Dietz, Vice President of
Marketing, DemandTec. "We are thrilled to partner with Emnos, a proven leader
in customer analytics and strategy consulting, to jointly deliver the
optimization solutions and shopper insights our customers need to help them
win in their respective markets."
DemandTec and Emnos' offerings provide retailers and consumer goods companies
with strategies, services, insights, and tools to help bring more shoppers
into retail stores, increase the frequency of shopper visits, influence
shoppers to buy more while they are in a store, and ultimately drive increases
in sales, volume, and margin.
"By partnering with DemandTec, we bring together the data analytics, customer
segmentation, category management, and communication strategy capabilities of
Emnos with the merchandising and marketing software services from DemandTec,"
said Sandro Gotz, Managing Director Operations of Emnos. "The natural
synergies between the DemandTec and Emnos offerings will enable more
shopper-centric strategies and better execution of those strategies."
Working together, the companies offer retailers a comprehensive set of
services covering strategy development and execution of a customer-centric
merchandising and marketing plan. Specifically, the companies help retailers:
-- Analyze and define their key customer segments to understand current
and
potential customer value
-- Align the entire retail organization around a customer-centric
strategy
-- Define and execute segment-targeted pricing, promotion, assortment,
space, and loyalty marketing tactics
-- Optimize all merchandising and marketing decisions to achieve customer
loyalty, category, and financial objectives
-- Collaborate with consumer goods companies by sharing shopper and
demand
insights used to plan more targeted promotions, prices, assortments,
and
shopper marketing programs
-- Continuously improve programs by measuring critical success metrics
About Emnos
Emnos is a consultancy and services company that helps retailers and consumer
goods companies achieve customer-centric growth. The key to this is to better
understand customers' needs and buying behaviour and to use this understanding
to maximise the relevance of marketing and sales strategies. The Emnos
offering comprises all services necessary to do this - analysing and
evaluating customer and transaction data, building actionable customer
segmentation models and developing customer-centric strategies for assortment
management, channel management and targeted communication. Emnos also offers
tools to support the implementation of recommended actions, supports change
management processes and helps to align strategies with key business partners.
Emnos is part of the Loyalty Partner group of companies
(www.loyaltypartner.com) and currently has offices in Munich, London, Paris,
Madrid and Warsaw. Its clients include some of the world's leading retailers
and consumer businesses such as Carrefour, Waitrose and Real (METRO Group).
For further information please visit www.emnos.com.
About DemandTec
DemandTec (Nasdaq: DMAN) enables retailers and consumer products companies to
optimize merchandising and marketing decisions, individually or
collaboratively, to achieve their sales volume, revenue and profitability
objectives. DemandTec software services utilize DemandTec's science-based
software platform to model and understand consumer behavior. DemandTec
customers include more than 195 leading retailers and consumer products
manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America,
General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara
Lee, The Home Depot, Walmart and WH Smith. Connected via the DemandTec
TradePoint Network(TM), DemandTec customers have collaborated online with over
2.5 million trade deals. For more information, please visit www.demandtec.com.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's
expectations, hopes, plans, intentions or strategies, including statements
about the benefits of DemandTec's solutions or those of other providers. These
forward-looking statements involve risks and uncertainties, as well as
assumptions that, if they do not fully materialize or prove incorrect, could
cause our results to differ materially from those expressed or implied by such
forward-looking statements. The risks and uncertainties include those
described in DemandTec's documents filed with or furnished to the Securities
and Exchange Commission. All forward-looking statements in this press release
are based on information available to DemandTec as of the date hereof, and
DemandTec assumes no obligation to update these forward-looking statements
Media Contacts:
Tanja Josche
Emnos GmbH
+49(89)205073-708
tanja.josche@emnos.com
Mitch Kristofferson
DemandTec, Inc.
+1 (650) 226-4630
mitch.kristofferson@demandtec.com
Investor Contact:
Tim Shanahan
DemandTec, Inc.
(650) 226-4603
tim.shanahan@demandtec.com
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc.
DemandTec TradePoint Network is a trademark of DemandTec, Inc. All other
trademarks are the property of their respective owners.
SOURCE DemandTec, Inc.
Media, Tanja Josche of Emnos GmbH, +49(89)205073-708, tanja.josche@emnos.com;
or Mitch Kristofferson of DemandTec, Inc., +1-650-226-4630,
mitch.kristofferson@demandtec.com; or Investors, Tim Shanahan of DemandTec,
Inc., +1-650-226-4603, tim.shanahan@demandtec.com
