SALT LAKE CITY, Nov. 15 /PRNewswire/ -- Sundance Catalog, together with
Hearst Magazines, Waste Management, RR Donnelley, AT&T, Dex, Idearc Media
Corp, Office Depot, and Yellow Pages Association, has developed a recycling
program called RAYS(SM) -- Recycle as You Shop. This program offers consumers
and small businesses an added incentive to recycle paper products such as
catalogs, magazines, newspapers, retail inserts and flyers, telephone
directories, office paper, envelopes, file folders, direct mail pieces and
brochures.
Launched regionally in Maryland, RAYS gives shoppers an opportunity to
receive special discounts when they drop bags of recyclable paper products
into marked bins at 25 participating Office Depot stores throughout Maryland.
The consumer will receive a "$10 off their purchase of $50 or more" coupon (on
qualifying purchases) to be used in-store at one of the participating Office
Depot locations.
Approximately 80% of catalogs end up in the landfill, while 75% of
newspapers are recycled. Sundance Catalog would like to see that change.
Since the inception, Sundance Catalog has been committed to following
environmental practices that make business sense and are the least harmful to
the environment -- balancing commerce with conservation. The RAYS program is
the kind of industry changing environmental responsibility that Sundance has
always supported and that will continue to be a part of the Sundance Catalog
brand.
About Sundance Catalog Company
Famed actor, director and visionary of independent filmmaking, Robert
Redford founded Sundance Catalog Company in 1969 to promote the works of
artists and craftspeople. The Sundance Catalog Company has received multiple
Catalog Age Gold Awards for notable creative, photography and unique product
assortment. The Catalog's eclectic mix of clothing, jewelry, accessories, and
home decor are predominantly exclusive and offered through its catalogs,
website (http://www.sundancecatalog.com), an outlet store and full retail
stores located in Corte Madera, California and Denver, Colorado. The Sundance
retail division is but one of several Sundance brand entities including the
Sundance Channel, the Sundance Film Festival, the Sundance Institute, Sundance
Cinemas and the Sundance Resort.
About Recycle As You Shop (RAYS)(SM)
Recycle As You Shop is a consortium of leading business-to-business and
consumer organizations that are working cooperatively to encourage and enable
consumers and small businesses to increase paper and other recycling.
Initiated by RR Donnelley, the consortium includes founding members AT&T, Dex,
Hearst Magazines, Idearc Media Corp, Office Depot, RR Donnelley, Sundance
Catalog, Waste Management and Yellow Pages Association. For more information,
including a list of participating Office Depot stores and more details about
qualifying paper products, visit the RAYS website at
http://www.recycleasyoushop.com. For more information about Office Depot and
the company's environmental initiatives, please visit
http://mediarelations.officedepot.cc/environment.
SOURCE Sundance Catalog
Jessica Bassin - Sr. Marketing Manager of Sundance Catalog, +1-801-975-5238,
fax, +1-801-978-3230, jessica.bassin@sundance.net
