AutoMercado.com Selects Carfax As Vehicle History Provider
SAN FRANCISCO--(Business Wire)--
Carfax today announced that AutoMercado.com will expand access to
Carfax Vehicle History Reports for the Hispanic community. Free Carfax
Vehicle History Reports can be viewed directly from vehicle listings
on AutoMercado.com to help more Hispanic used-car shoppers make better
buying decisions. AutoMercado.com automatically links Carfax Vehicle
History Reports already run by Carfax-subscribing dealers to their
inventory listed online.
"Carfax Vehicle History Reports are one of the most popular items
for car buyers when they are narrowing down their car search to a
small number of specific cars and we're pleased to be able to offer
these reports to AutoMercado.com customers," said Jim Franchi,
AutoTrader.com vice president of product management. AutoMercado.com
is operated by AutoTrader.com, the ultimate automotive marketplace.
AutoMercado.com is the Internet's premiere used car marketplace
that caters to Hispanic consumers. Anyone searching for their next
used car on AutoMercado.com will find thousands of vehicles listed
with free Carfax Vehicle History Reports, including all GM Certified
Pre-Owned cars.
"Carfax and AutoMercado.com are working closely together to make
vehicle history information readily available for anyone buying a used
car," said Larry Gamache, communications director at Carfax.
"Hispanics are one of the fastest growing segments of used car buyers
today. This partnership further facilitates access to Carfax Vehicle
History Reports to help ensure they're purchasing safe, reliable used
cars. In addition, we expect to make several major announcements in
the coming months that will make this even easier."
About Carfax (www.carfax.com)
Millions of used car buyers and sellers each year rely on Carfax,
the most trusted provider of vehicle history information. Using the
unique 17-character vehicle identification number (VIN) found on
vehicle dashboards and title documents, Carfax instantly generates a
detailed Vehicle History Report on any used car or light truck. Carfax
Vehicle History Reports(TM) provide valuable information that helps
used car buyers and sellers make better decisions. Free Carfax Vehicle
History Reports are instantly available with vehicles listed in nearly
every online marketplace by Carfax-subscribing dealers. For more
information, ask your dealer or visit www.carfax.com.
About AutoMercado.com
AutoMercado.com. is a pioneering Spanish-language on-line
automobile marketplace with more than 900,000 cars listed for sale.
AutoMercado.com recently combined operations with AutoTrader.com as
part of AutoTrader.com's continued efforts to serve the fast-growing
market of U.S. Hispanic car buyers and sellers. Other efforts include
AutoTrader.com's partnerships with MSN Latino and Univision, in which
AutoTrader.com powers these sites' used car listings. AutoTrader.com
is majority owned and AutoMercado.com is wholly owned by Cox
Enterprises, Inc., one of the nation's largest media companies and
providers of automotive services.
Carfax Public Relations
Christopher Basso, 703-934-2664
Copyright Business Wire 2008
