Gocompare.com Boosts Customer Engagement and Conversion Rates With Autonomy
Optimost
Comparison Site Employs Multivariable Testing and Increases Quote Volumes
CAMBRIDGE, London and SAN FRANCISCO, Oct. 19 /PRNewswire-FirstCall/ --
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure
software for the enterprise, today announced that leading comparison site
Gocompare.com is using Autonomy Optimost's Multivariable Testing (MVT)
solution to boost customer engagement and increase quote volumes. The Autonomy
Optimost solution enables businesses to enhance customer engagement through
varying the content that new visitors see, and then identifies which design
secures the highest number of visitors to the site. Gocompare.com recently
used the Autonomy Optimost solution to increase the number of visitors to its
car insurance landing page. After running the Optimost solution to identify
the most compelling combination of content and layout, the company saw a
significant increase in the click-through rate (CTR).
Launched in November 2006, Gocompare.com helps people find the right insurance
at the right price by focusing on displaying product features rather than just
listing prices. Today, Gocompare.com provides one of the most comprehensive
online comparison services in the UK, comparing a wide range of financial
products.
"The Optimost system has enabled us to launch new marketing campaigns and
initiatives and measure the impact on our quote volumes instantly. Gocompare
has such a strong proposition for consumers who are looking to save on their
outgoings, it's only right that we should implement the best systems to ensure
that we are getting them through the door. We chose to work with Autonomy
because we were impressed with their extensive experience with multivariable
testing, first-class technology and dedicated customer support," said Nicholas
Hall, head of marketing at Gocompare.com.
The Autonomy Optimost solution can create, test and optimize, virtually
limitless combinations of web copy, offers, and layouts that determine the
customer journey. The solution optimizes virtually every online marketing
element including landing pages, registration pages, shopping carts, credit
card pages, banner ads, email creatives, and Web applications as well as every
content type within them, including headlines, copy, forms, images, and rich
media.
"Autonomy Optimost enables businesses to measure visitors' actions and extract
insight about customer behavior thus boosting customer engagement and
conversion rates," said Greg Kelton, VP EMEA Autonomy Optimost. "We have a
proven track record for helping customers generate significant uplifts and as
such businesses are increasingly turning to Autonomy Optimost. We are
delighted to add Gocompare.com to our extensive customer list."
Please visit http://www.interwoven.com/optimost to learn more about the
Autonomy Optimost Multivariable Testing and Optimization solutions.
About Autonomy Interwoven
Autonomy Interwoven, the leader in web content management, leverages its
unique meaning-based technology to deliver the most comprehensive suite of
marketing optimization and customer interaction solutions. Our flagship
products, TeamSite and Optimost, enable marketers to increase results by
automatically delivering the right combination of content and offers by
understanding the intentions and profile of each customer. This Meaning Based
Marketing approach produces the most engaging, timely and profitable customer
experiences regardless of whether people interact with your organization by
phone, Web, email, chat, or social networks. Unlike legacy approaches that
analyze historical trends, Autonomy Interwoven does not require tagging,
enabling marketing and IT professionals to work on higher value activities.
Automated capabilities such as multivariable testing (MVT), segment discovery,
Adaptive Targeting, product recommendations, and advanced analytics provide
advanced functions that increase conversion rates, sales, customer engagement
and lifetime value while automating processes to lower costs and increase
marketing agility.
Autonomy Interwoven powers the world's leading corporate websites, media and
ecommerce sites with 9 of the top 10 global brands relying on Autonomy
Interwoven to maximize their marketing and customer interactions. Autonomy's
customer base is comprised of more than 20,000 organizations, including
Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of
America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx,
Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric,
Shutterfly, Tesco and Virgin Mobile.
Please visit www.autonomy.com/interwoven to learn more.
Autonomy Editorial Contacts:
Assia Svinarova David Vindel
Autonomy (UK) The Red Consultancy
+44 1223 448000 + 44 207 025 6529
assias@autonomy.com david.vindel@redconsultancy.com
Edward Bridges Ian Bain
Financial Dynamics (UK) The Red Consultancy (US)
+44 207 831 3113 +1 415 618 8806
edward.bridges@fd.com ian.bain@redconsultancy.com
SOURCE Autonomy Corporation plc
Assia Svinarova, Autonomy (UK), +44 1223 448000, assias@autonomy.com; David
Vindel, The Red Consultancy, + 44 207 025 6529,
david.vindel@redconsultancy.com; Edward Bridges, Financial Dynamics (UK), +44
207 831 3113, edward.bridges@fd.com; Ian Bain, The Red Consultancy (US),
+1-415-618-8806, ian.bain@redconsultancy.com
