Online IAB Standard Flash Ads and New "Tailgate" Games Can Be Instantly Extended
to iPhone Audiences
SAN FRANCISCO--(Business Wire)--
Today Greystripe announced that they will now be offering advertisers the
ability to target the iPhone audience for the first time through rich media
ads including Flash IAB medium rectangles and game-in-game (or “tailgate”) ads.
The largest ad-supported applications and games network has made marketing to
the iPhone mobile audience turnkey for agencies, digital media buyers and brands
by supporting online ad servers like Google’s DoubleClick and Microsoft’s Atlas.
"Greystripe's rich media ads performed extremely well for us,” said Michelle
Mayorga, Mobile Director at Rock the Vote, a Greystripe advertiser. “Advertising
in the iPhone with highly engaging ads was perfect for our mission to build the
political power of young people because the iPhone reaches a highly targeted
demographic."
In an effort to make it easier for the online media buyer to purchase mobile,
Greystripe has brought creative power to the iPhone with Flash creation tools.
Each of Greystripe’s new ad formats are focused on consumer engagement:
* GS.Impact – offers all of the creative power of Flash on an iPhone, allowing
brands to extend any online advertising campaign directly into mobile
* GS.Tailgate – offers the ability to create miniature advertiser-branded games
in Flash and place them before, during or after existing iPhone games
Actions for all of Greystripe’s ad formats include branding, click to YouTube,
iTunes, maps, App Store, data, call, audio, survey and canvas.
"Mobile has long been in need of a scalable advertising model and Greystripe's
new ad formats resolve that issue on the iPhone," said Michael Cai, Director of
Digital Media and Gaming at Parks Associates. "Using the iPhone's revolutionary
platform, Greystripe has solved the serving, reporting, third-party tracking
and, best of all, ad creation problems that have plagued the mobile advertising
industry since inception."
An April 2008 Screen Digest report forecasts that the market for rich media
advertising on mobile will reach $2.79 billion by 2012. The report also states
that mobile game ad formats will provide a valuable source of innovative
marketing opportunities for brands aspiring to connect and interact with their
customers1.
“Greystripe is looking to address the lack of advertising standardization in
mobile by committing to IAB online formats,” said Michael Chang, CEO and
Co-founder of Greystripe. “We have made it easy for advertisers by removing
barriers to execution. Brands like Jeep, RadioShack, New Line Cinema, Rock the
Vote and Yahoo! have seen strong results.”
1http://www.screendigest.com/press/releases/press_releases_29_04_2008/view.html
About Greystripe
Greystripe is the rich media advertising platform for mobile. Greystripe's
product suite enables brand advertisers to communicate their brand message with
a unique mobile audience, publishers to gain advertising revenue by serving ads
through their games, and consumers to play high-quality games for free.
Greystripe’s in-game advertising system is protected by a broad array of patents
pending and currently serves ads into more than 900 game titles from 100
publishers supporting over 1,400 handset models. Greystripe reaches millions of
mobile game players by powering over 120 Catalog distribution partners, through
its online portal GameJump.com, on the mobile Web at wap.gamejump.com, and
through the iPhone App Store. Greystripe was named an AlwaysOn Global 100 winner
in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in
Show: Mobility winner in 2006.
For more information about how Greystripe can help your brand reach the most
engaged mobile audience email sales@gresytripe.com or
visit: http://www.greystripe.com.
Greystripe
Katie Berk, 415-651-2661
kberk@greystripe.com
Copyright Business Wire 2008
