Gorilla Nation to Rep Horseland - Online Community of Teen Girls Supported by CBS TV Series
LOS ANGELES--(Business Wire)--
Gorilla Nation (www.gorillanation.com), the world's largest online
ad rep firm, announced today that it has been selected to exclusively
represent the online ad inventory for Horseland.com
(www.horseland.com), a multiplayer game and community set in a virtual
world targeting girls ages 8-18.
Horseland is a robust social network where users can design,
raise, show and share their horses with an enthusiastic, engaged
community. The site attracts several hundred thousand users each month
who spend an average of 16 minutes with an average of 60 pageviews per
visit. Besides the primary audience of young girls, their siblings,
parents and grandparents are often involved in the experience. These
adults tend to be well educated and wealthy, willing to spend money on
their daughter's expensive hobbies.
"Horseland is the ideal addition to the GNKids portfolio," stated
Angela S. Cooper, Sr. Director of Business Development. "It's a
prestigious destination that allows GN to tap into the elusive
teen/tween girls audience and reach a highly desirable set of
consumers and influencers."
The GNKids offering currently includes such major properties as
Kidzworld (www.kidzworld.com), MarvelKids (www.marvelkids.com),
StarWarsKids (www.starwarskids.com), Millsberry (www.millsberry.com)
and Mattel's Barbie.com (www.barbie.com) and PollyPocket
(www.pollypocket.com) brands.
"Horseland" is also a national broadcast TV program which airs on
CBS as a part of its Saturday morning KEWLopolis line-up. As a cross
media brand, Horseland enjoys strong awareness among its targets and
represents a credible environment for marketing messages.
About Gorilla Nation Media, LLC
Gorilla Nation (www.gorillanation.com) is the world's largest
online ad sales rep firm. The company exclusively represents the
online ad inventory of over 500 leading midtail(TM) web publishers,
and sells integrated media and promotional programs to Fortune 500
brand advertisers. Working closely with its web publisher partners,
GN's expertise within 35 select vertical markets provides advertising
clients the ability to build high impact, rich media programs across
one or more properties to provide superior audience reach. The company
is committed to delivering integrated creative media programs, from
concept through execution, and exceptional customer service. Founded
in 2001, the company is headquartered in Los Angeles with offices in
New York, Chicago, San Francisco and Toronto.
Gorilla Nation
Frank Simonelli, 310-449-1890 x251
SVP/Marketing & Communications
frank.simonelli@gorillanation.com
Copyright Business Wire 2008
