BEIJING, June 30 /Xinhua-PRNewswire/ -- OpenV ( http://www.openv.com ),
China's largest Chinese-language Internet TV and Video content provider today
announced that it has obtained from the State Administration of Radio, Film
and Television the License for Publishing Online Audio-Visual Programs (Video
License). Industry sources widely believe that the issuance of the Video
License will accelerate standardization of the online video industry while
promoting healthy market growth.
Since 2005, the online video industry in China has evolved from simple
content sharing to providing a more user friendly and high quality viewing
experience. The drive to standardize and supervise this industry was
highlighted by the Regulations on Administration of Internet-based Audio-Video
Program Service jointly issued by the State Administration of Radio, Film and
Television and the Ministry of Information Industry. With this Video License
OpenV obtained the most comprehensive web-based TV business operation permit
covering videos on demand and live broadcast. Analysts predict that unlicensed
video websites will have to phase out gradually, as it will be difficult for
websites without market entry qualifications to obtain financing. For safety
and brand image, many advertisers will stick to the rule of ''No License, No
Ads'', further restricting revenue generation of unlicensed websites.
The year of 2008 is going to be a decisive year for many video websites
and it is inevitable that the weak will be weeded out in the face of the dual
challenges of obtaining video license and lack of profits. As for the
advertisers, the licensing system enhances industrial standardization. Mr.
Tian Tao, vice-president of CTR CCTV market research said: "Big advertisers
pay close attention to the ''green traffic'' of licensed professional video
websites, as it represents proper copy right content and high quality
audience. The Video License is like a safety assurance and quality assurance.
If advertisers are satisfied, video websites will benefit from sustainable
income stream from advertising.''
As for OpenV advertisers, ''They can rest assured that contents are
copyrighted and that there won't be any surprises that may conflict with and
damage their brand image,'' said Zeng Fuhu, vice-president of content and
product operation of OpenV.
In a report earlier this month, China Internet Network Information Center
(CNNIC) said that there are 160 million online video users in China. While the
market is booming, the profit is still lacking. With advertising being the
lifeline for online video operators and copyright issue being the nightmare
for many, authentic and copyrighted content has become the most crucial factor
for the success of operators.
''The next stage of competition after getting the license is high-quality
and rich contents for users,'' Zeng said. ''The video license is an
acknowledgement about our operations and contents, and competitiveness. OpenV
is well prepared to take a quantum leap towards the future, bringing a new
look for the online video industry.''
Since going online in 2006, OpenV has established strategic partnerships
with more than 30 mainstream television stations, including CCTV, BTV, SMG,
Hunan TV station, laying a solid foundation in having authentic video
contents. It has built a library of over 3.6 billion minutes of authentic
television programs up to date. At OpenV, users can search more than 578
channels with 3,000 Chinese-language TV programs.
About OpenV
OpenV ( http://www.openv.com ) is China's largest Chinese-language
Internet TV and Video content provider, providing personalized and interactive
programs on hot topics in high quality. With unique video search technology at
its core, OpenV went online in April 2006 with technical support from a
British software firm, Autonomy System Ltd.
OpenV has established strategic partnerships with more than 30 mainstream
television stations, including CCTV, BTV, SMG, Hunan TV station, laying a
solid foundation in video contents. It has built a library of over 3.6 billion
minutes of television program up to date. At OpenV, users can search more than
578 channels with 3,000 Chinese-language TV programs. Stable and high-quality
videos with a wide range of choices has won the favor from users and
advertisers alike. OpenV has dedicated itself to providing users with all the
fun of watching high quality TV on the internet, at any time and from any
location. It has personalized services such as video on demand, live
broadcasting, program subscription and video search. OpenV is committed to
becoming the number one destination of video websites for Chinese-language
users.
SOURCE OpenV
Bill Cao of OpenV, +86-10-5878-7829, or caoyixin@openv.cn; or Iris Peng of
Fleishman-Hillard for OpenV, +86-10-5869-1666 x2706, or
iris.peng@fleishman.com
