RNS Number:0162U
Music Copyright Solutions PLC
09 May 2008
Music Copyright Solutions plc
MCS Asia and Fairwood Music sign groundbreaking music licensing deal with Nike
for China and South East Asia
Nike to deploy classic hit "Heroes" performed by David Bowie in a Chinese sports
documentary and TV commercials
Hong Kong, 9 May 2008 - MCS Asia ("MCS") in conjunction with Fairwood Music
(South East Asia) ("Fairwood") is delighted to announce that it has signed a
music licensing agreement with Nike China. MCS has licensed the publishing
rights in legendary song "Heroes" composed by rock icons David Bowie and Brian
Eno. The music publishing rights to the song are controlled by RZO Music Ltd ("
RZO"), and administered by Fairwood and MCS in Asia.
"Heroes" will appear in a 26-minute Nike film documentary about sports in China
entitled "DARE" as part of Nike's China and South East Asia marketing campaigns.
The documentary will air nationally on satellite television and on China Central
Television's ("CCTV") broadcast network across China. "DARE" will air up to ten
times in China, Hong Kong, Taiwan, Thailand, Malaysia, Indonesia and the
Philippines.
Nike's marketing campaign that commenced in February is supported by two TV
advertisements of 30 and 60 seconds featuring music-fuelled sports montages
synchronised to the song "Heroes". Additional uses permitted under the agreement
include distribution by way of promotional DVD give-aways, and viewing on Nike's
China website (www.nike.com.cn).
CCTV is China's leading broadcaster in terms of national reach, and market share
and it is anticipated that several hundred million viewers in China alone will
see the production. In addition to the undisclosed license fee, MCS Asia will
earn administration fees from public performance revenues it collects in China
and in the other licensed territories.
Tony Hotung, Managing Director of MCS Asia, commented: "We are delighted to
enter into this licensing deal with Nike. The deal demonstrates MCS' ability to
secure new exploitation opportunities and collect royalty income in China and
South East Asia on behalf of international copyright owners. We expect the
extensive reach of Nike's campaign will raise the popularity and demand for
Bowie and Eno's music from an appreciative Asian fan base."
For further information:
Music Copyright Solutions
Tony HoTung, Managing Director, MCS Asia
+ 852 2167 8994 / tony@mcsmusic.com
Notes for Editors:
About MCS
MCS is a leading independent music publisher, and home to many of the world's
finest composers and songwriters. Through its subsidiary Diamond Time, which is
based in New York and Santa Monica, MCS is also a major music copyright clearing
agent in the United States. MCS Asia based in Hong Kong, was recently
established to acquire, manage and administer ownership of music in China and
throughout the continent. MCS's owned or part-owned catalogues contain work
recorded by artists across the musical spectrum, including Ray Charles, Tom
Jones, Bananarama, Metallica, Fat Boy Slim as well as the Classical Master
Series and the Frank Catanzaro television and sports entertainment catalogue.
Royalty administration is undertaken for over 1,500 clients including Arts &
Entertainment, National Geographic, Endemol UK and many individual composers.
www.mcsmusic.com
www.diamondtime.net
This information is provided by RNS
The company news service from the London Stock Exchange
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