dotMobi Chooses BrandMuscle to Simplify Customized Marketing Efforts
Marketing Mobi-lizer Provides .mobi Domain Registrars and Resellers with anOnline Marketing ToolkitCLEVELAND, Nov. 29 /PRNewswire/ -- BrandMuscle, Inc. has been chosen bydotMobi, the company behind .mobi -- the first and only Internet domainexclusively for mobile phones -- to implement its BrandBuilder(R) marketingsolution.
The dotMobi Marketing Mobi-lizer solution provides domain registrars andresellers around the world with access to customizable marketing andadvertising materials to promote registration and use of the .mobi domain.This no-cost tool eliminates the need for expensive agency and designresources so that registrars of any size can launch campaigns easily andinexpensively.
"For registrars used to selling standard Internet domains, the uniquenessof .mobi can present a challenge because the .mobi domain offers a completesolution for companies looking to go mobile. Our partners needed an equallyunique tool to maximize their marketing efforts around .mobi. BrandMuscle'sBrandBuilder was a perfect choice to give our registrars the depth of toolsthey needed with an easy-to-use interface," said Trey Harvin, CEO, dotMobi.
The dotMobi Marketing Mobi-lizer offers a variety of customizableadvertising options including web banners, magazine inserts and more.Additionally, the dotMobi Marketing Mobi-lizer provides a Mobility Educationcenter that houses a wealth of information that users can access to helpinform potential .mobi domain buyers of the benefits of owning and maintaininga .mobi site.
Interested registrars should account their dotMobi account managers orcontact@mtld.mobi.
About dotMobi
dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortiumbased in Dublin, Ireland with offices in Washington, DC and Beijing, isleading the growth of Internet use from mobile phones with the .mobi domainname. Unique among domain name providers, dotMobi ensures that services andsites developed on the .mobi domain are optimized for use by mobile phones.On-the-go consumers can have confidence that an Internet site will work ontheir mobile phones when using a .mobi address.
dotMobi is backed by leading mobile operators, network & devicemanufacturers, and internet content providers, including Ericsson, GSMAssociation, Hutchison 3, Microsoft, Nokia, Orascom Telecom, SamsungElectronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.dotMobi is also a sponsor of W3C's Mobile Web Initiative.
For more information on dotMobi domains and registration information,visit http://mtld.mobi. Visit the dotMobi blog at http://blog.mobi.
About BrandMuscle, Inc.
Founded in 2000, Cleveland-based BrandMuscle, Inc. is a marketing servicesagency specializing in the development and management of automated advertisingassembly, production and distribution. The company has over 70 employees inthe areas of client service and development. Clients include some of thenation's leading brands, such as Allstate Corporation, BMW, Borders BookStores, Chase, Chilis, and DIRECTV.
For more information about BrandMuscle, Inc., please visit their websiteat http://www.brandmuscle.com.SOURCE BrandMuscle, Inc.Julie Gibson of BrandMuscle, Inc., +1-216-464-4342, jgibson@brandmuscle.com;or Vance Hedderel of dotMobi, +1-703-485-5563, vhedderel@mtld.mobi
