RNS Number:4226M
Buongiorno S.p.A
24 January 2008
The partnership between Buongiorno and the International Mobile Gaming Awards at
the Mobile World Congress brings tomorrow's Mobile Games on to your handset.
Milan, January 24, 2008. Buongiorno S.p.A (MTAX STAR, Italian Stock Exchange:
BNG), the world's leading company in mobile entertainment, will provide their
unique content delivery platform to the International Mobile Gaming Awards
(IMGA), the largest international competition for mobile games.
The platform will allow people to use their mobile phones to select their
favourite out of the 25 nominated games by using a web or wap site. They will
also be able to receive the winning games on their phones at the same time as
they are announced at the official IMGA ceremony which will be held in the
Seminar Theatre at the Mobile World Congress, taking place in Barcelona from
11-14 February.
"Buongiorno is thrilled to be working with the IMGA to support innovations in
mobile gaming," affirms Fernando Gonzalez Mesones, Head of Global Marketing,
Product & Supply, Buongiorno. "Our end-to-end storefront solution is ready to
support the future of the games industry for advanced interactions with
multi-player communities, seamless and synchronized web and wap, compatibility
with all types of handsets and, soon the iPhone."
"In addition, we will be providing CRM functionalities; this will focus on
age-rating of content in the IMGA's extensive catalogue comprising 1,500 titles
from 45 publishers. With the three cornerstones of Buongiorno's Gaming solution
- CRM, Content and Community - Buongiorno brings gaming entertainment to
millions of consumers each month, and are always looking to improve their
experience."
The IMGA, founded in 2004, is a competition for unpublished games only and
specifically focused on innovation and creativity. "We and our nominees are
very excited by this new and powerful marketing opportunity and we hope this
will boost the chances for the winning games to reach mass audiences worldwide,
bringing consumers the innovative new games they are waiting for," commented
Maarten Noyons CEO and Founder of the competition.
Buongiorno will also be present for the duration of the congress for attendees
to visit at hospitality suite 60 - 56 (Hall 4.7).
About Buongiorno Group
Buongiorno (Italy, MTAX STAR: BNG) is a multinational leader in digital
entertainment. With the acquisition of iTouch, a market player in the
distribution of mobile entertainment products and services, Buongiorno becomes
the world's No.1 provider of mobile entertainment, information, messaging and
marketing services. As a matter of fact the Group is market leader in Europe and
in the United States and has recently opened operations in emerging markets such
as Latin America, Middle East and Africa. Buongiorno operates in Russia and
Pacific Asia through the Joint Venture with the Japanese group Mitsui & Co.,
Ltd.. Buongiorno operates with two business lines: value-added services for
wireless and wired consumers (Consumer Services) - distributed through
the brand BLINKO as well as through partnerships with leading telecom companies
and the most important media groups and digital marketing services (Marketing
Services). Moreover Buongiorno is partner of NCL (National Consumer League), the
oldest American association for the consumer's protection, on developing an
educational campaign for mobile entertainment users.
For further information please contact (UK and Intl Press)
ICIS BUONGIORNO
UK Financial Press and Financial Analysts Eleonora Villanova
Tom Moriarty Global PR & IR Executive
Tel: +44 207 651 8688 Tel. +39 02 582131
Email: tom@icisnet.com Email: eleonora.villanova@buongiorno.com
About the International Mobile Gaming Awards (www.imgawards.com)
The International Mobile Gaming Awards (IMGA), launched in 2004, is the leading
worldwide platform for innovation in Mobile Entertainment. The Awards recognize
and award the most innovative and creative games for mobile phones.
Each year mobile gaming studios, individual developers, students and researchers
are challenged to come up with new ideas for tomorrow's mobile games. Each year
around 400 developers from over 42 countries participate in the IMGA.
The IMGA Ceremony will be held during the Mobile World Congress on 11 February
2008. The IMGA brings together industry leaders and top talent in Mobile
Entertainment and exhibits the most innovative Mobile Entertainment Games and
Applications to a broad audience worldwide.
This information is provided by RNS
The company news service from the London Stock Exchange
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