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Professional Travel Guide.com Signs Strategic Partnership with Adify

Wed Nov 28, 2007 11:21am EST

New Partnership to Create Advertising Opportunities through

Vertical Ad NetworksATLANTA--(Business Wire)--ProfessionalTravelGuide.com (www.professionaltravelguide.com), theworld's most comprehensive online travel and trip planning resource,has signed a partnership with Adify, a premier technology and mediacompany focused on vertical online advertising. According to the terms of the agreement,ProfessionalTravelGuide.com and Adify have partnered to create apremium vertical ad network bringing together travelers andadvertisers, with Adify providing the technology platform andback-office services to manage the network and deliver the ads. Peter Nicas, ProfessionalTravelGuide.com's CEO, said: "Thetravel/hospitality ad market is one of the most lucrative categorieson the Internet. Adify's vertical ad serving model will play animportant role in our direct-to-vendor business model and endorsementof travel agents, and we are excited to partner with Adify." Russ Fradin, Adify's CEO, said: "Travel and hospitalityadvertisers are seeking the highest quality sites that attract engagedbusiness and leisure travelers. ProfessionalTravelGuide.com is anideal magnet for building a high quality advertising-supportedcommunity with the most engaged travel audience. Adify is pleased topartner with ProfessionalTravelGuide.com in doing so." Adify currently has more than 65 highly-targeted advertisingnetworks running on its platform and recently announced 50% growth inthe number of branded vertical ad networks and over 100% growth in thenumber of publishers participating in an Adify-powered Vertical AdNetwork since July 2007. For more information, visit www.adify.com. About ProfessionalTravelGuide.com ProfessionalTravelGuide.com is the most comprehensive, unbiasedtravel resource on the Internet. Designed for leisure and businesstravelers who value credible and objective travel information aboveall else, the website comprises the most extensive collection ofprofessional hotel reviews, breaking travel news, images, videos, anddestination guides ever assembled on the Internet. The site featuresthe world's largest travel database including more than 159,000hotels, 7,000+ destination travel guides; 10,000+ professional hotelreviews; 250,000+ associated high resolution images; streaming videos;real-time health and travel security alerts; international businessetiquette; and personalized eGuideBooks(TM).ProfessionalTravelGuide.com is written by professional traveljournalists and draws its content from the travel industry's leadingdatabases, such as Star Service hotel reviews, Weissmann ProfessionalDestination Reports, Hotel & Travel Index (HTI), and Official MeetingFacilities Guide (OMFG).Media:Middleberg CommunicationsKatrine Winther-Olesen, 212-812-5665, ext. 116kwinther-olesen@middlebergcommunications.comCopyright Business Wire 2007



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