Site unveils new celebrity interviews via Twitter, offering an innovative way
for media consumers and fans to interact with Hollywood stars
LOS ANGELES--(Business Wire)--
BermanBraun Interactive and MSN today announced the launch of a cutting-edge new
Wonderwall.com franchise, the Twitterview. With increasing numbers of
celebrities embracing the Twitter social platform as a means of interacting with
fans, Wonderwall saw an opportunity to further engage with the stars with their
followers. As Wonderwall and the celebrity Twitterviewee conduct their
interview, fans of both the star and the site can submit their own questions,
then follow along in real time to watch the Twitterview unfold. Afterward,
Wonderwall packages and posts the transcript in a reader-friendly format for
fans to enjoy at their leisure and send to friends.
The latest celebrity Twitterview subject, Joel McHale, recently tweeted with
Wonderwall about his new NBC sitcom "Community." McHale plays a fast-talkin`
lawyer, Jeff Winger, on the hit comedy series. 2009 has proven to be McHale`s
breakout year, complete with a role opposite Matt Damon in Steven Soderbergh`s
"The Informant," but fans may know him best as the host, writer and producer of
"The Soup." He is currently touring the country, bringing his stand up comedy
act to sold-out audiences. Catch a glimpse of McHale`s quick wit via his
Twitterview with Wonderwall:
http://wonderwall.msn.com/tv/joel-mchale-twitterview-4971.gallery
Check out more celebrity Twitterviews on Wonderwall:
http://wonderwall.msn.com/movies/Twitterview-96.topics
BermanBraun Interactive and MSN launched Wonderwall (http://wonderwall.msn.com)
in beta in February 2009. The site is an innovative entertainment and celebrity
content destination. Wonderwall offers people an engaging and visually dynamic
perspective on the day`s hottest pop culture stories, personalities and trends.
The wall utilizes a horizontal scroll "Wall" that emulates the feeling of
flipping through a favorite magazine. Filled with the latest celebrity
information, photos, videos and features, Wonderwall.com presents its topics
with an authentic and smart attitude, using a bold and inventive new design
featuring a "wall" of photos and graphics.
Wonderwall is accessible at http://wonderwall.msn.com, as well as through the
MSN home page and in editorial programming across the MSN network, including MSN
Entertainment.
About BermanBraun
BermanBraun is an independent media companywhose three divisions - television,
featurefilm and new media - seek to create and exploit entertainment content and
advertising solutions across all platforms. The Santa Monica, Calif.-based
company, founded by principals Gail Berman and Lloyd Braun in January 2007, has
established strategic global alliances throughout the industry. In addition to
its alliance with MSN, these include a multi-year first look deal with NBC
Universal and an alliance with Pepsi to give the beverage company and its brands
a first-look to support and sponsor online entertainment developed by
BermanBraun.
For Wonderwall:
Saryn Chorney, Managing Editor
saryn@bermanbraun.com
310-255-7112
or
Flo Grace
flo@gracepr.net
310-553-4477
Copyright Business Wire 2009
