DENVER, Dec. 24 /PRNewswire-FirstCall/ -- Flip the Dolphin is practicing
his acceptance speech and Jack the Rabbit is trying to find a tuxedo that
fits. (Of course, Jim, Joe, Jay and Gary the Penguins don't need tuxedos).
In fact the entire Frontier Airlines (Nasdaq: FRNT) family is beaming with
pride with the announcement that Frontier's Favorite Animal Campaign has been
nominated for an Emmy Award.
The campaign is up for a Technology & Engineering Emmy(R) Award in the
category of Outstanding Achievement in Advanced Media Technology for Best Use
of "On Demand" Technology. Frontier's campaign is one of four nominees in the
category along with such respected companies as Disney and Major League
Baseball.
Grey New York created the Favorite Animal Campaign for Frontier back in
Jan. 2007. It combined 15 different television spots airing in the Denver
market, plus additional commercials posted on the popular YouTube
video-sharing Web site; an online Campaign Headquarters at
FrontierAirlines.com, including a campaign blog with more than 130 pages of
postings; a 14-minute podcast featuring a candidates' debate; and an online
campaign merchandise store that sold more than 900 "press kits," featuring
T-shirts, buttons and stickers for each candidate. The campaign generated
several million votes and increased traffic at Frontier's Web site by nearly
50 percent compared to the previous year at that time. The Penguins -- Joe,
Jim, Jay and Gary -- were named Denver's Favorite Animal at the end of the
five-week campaign.
"One of the big criteria for this nomination was the depth of the
involvement of the interactive medium," said Diane Willmann, Frontier Airlines
director of advertising. "This was cutting-edge technology and deep
creativity meant to engage consumers in the Frontier brand. Judging by the
public reaction to the campaign, we knew it was a success. This nomination is
a further validation of the multi-dimensional appeal of the campaign and we
appreciate the fact that the Emmys recognized the hard work, talent and vision
that both Frontier and Grey New York put into it. We are keeping all of our
paws, flippers and fingers crossed as we look forward to the awards ceremony."
The winner will be announced at the International Consumer Electronics
Show (CES) in Las Vegas on Jan. 7, 2008. For more information, please visit
http://www.emmyonline.org/mediacenter/tech_2k7_nominees.html
About Frontier Airlines Holdings, Inc.
Frontier Airlines Holdings, Inc. is the parent company of Denver-based
Frontier Airlines. Currently in its 14th year of operations, Frontier
Airlines is the second-largest jet service carrier at Denver International
Airport, employing approximately 6,000 aviation professionals. With 60
aircraft and one of the youngest Airbus fleets in North America, Frontier
offers 24 channels of DIRECTV(R) service in every seatback along with 33
inches of legroom in an all coach configuration. In conjunction with its
regional jet fleet, operated Republic Airlines and Frontier's Airlines
Holdings, Inc. wholly owned subsidiary Lynx Aviation, Frontier offers routes
linking its Denver hub to 62 destinations, including 53 U.S. cities in 32
states spanning the nation from coast to coast, six cities in Mexico, two
cities in Canada and one in Costa Rica. In November 2006, Frontier and
AirTran announced a first-of-its-kind integrated marketing partnership that
offers travelers the ability to reach more than 80 destinations across four
countries with low fares, aboard two of the youngest fleets in the industry.
In December 2006, Frontier was designated "Best Low Cost Carrier" in the U.S.
by the readers of Business Traveler magazine. Frontier's maintenance
department has received the Federal Aviation Administration (FAA) Diamond
Award recognizing its advanced training standards for eight consecutive years,
from 1999 to 2006. For more in-depth information on Frontier Airlines, please
visit its Web site at http://www.FrontierAirlines.com/.
SOURCE Frontier Airlines Holdings, Inc.
Joe Hodas of Frontier Airlines Holdings, Inc., +1-720-374-4504,
jhodas@flyfrontier.com
