Slim-Fast Celebrates Weight Loss by Hosting Style Your Slim(SM) Fashion Show
Featuring Real Women
10 Weight-Loss Success Stories to Strut their Stuff in Runway Show with
Fashions by Chloe Dao, Presented by Rachel Hunter, Benefiting Dress for
Success
ENGLEWOOD CLIFFS, N.J., Jan. 3 /PRNewswire/ -- Culminating a year of
empowering women to 'find their slim' and supporting the idea that self-esteem
should always be in style, Slim-Fast(R) is kicking off the New Year with the
Style Your Slim(SM) Fashion Show in Los Angeles, CA, on January 8th. Style
Your Slim(SM) will feature 10 weight loss success stories in a runway show
wearing designs by Chloe Dao, the season two winner of Project Runway, in a
celebration of setting and achieving realistic weight loss goals, and body
diversity. Rachel Hunter, who partnered with Slim-Fast(R) earlier this year to
help launch the brand's new "Find Your Slim" campaign, will host the event.
Hunter, herself, is a Slim-Fast(R) success story and an advocate for this
campaign because of the positive message it sends to women everywhere to find
the weight that is right for them.
The fashion show also kicks of a new partnership between Slim-Fast(R) and
AOL, the world's leading interactive services provider, to launch a 12-week
challenge aimed at inspiring women to find the size that is right for them.
Slim-Fast(R) is asking consumers to join Rachel Hunter in the Style Your
Slim(SM) Challenge at www.styleyourslim.com. By signing up for the challenge
to lose up to 24 pounds in 12 weeks, users can obtain personalized meal plans
and access to registered dietitians, track their weight loss progress, receive
fashion rewards and tips on learning to style their body, and enter into a
sweepstakes to win a Red Carpet Fashion Getaway, all free of charge.
A Fashion Show Celebrating Real Women with Real Weight Loss Success
As the diet and award show seasons begin, Slim-Fast(R) is taking a clear
stance on the issue of body image, incorporating fashion into the philosophy
of empowerment by featuring and supporting designs that celebrate body
diversity. In preparation for the Style Your Slim(SM) Fashion Show, Slim-Fast
has selected 10 women whom they believe are a good representation of America's
everyday woman to walk the runway. The Style Your Slim(SM) Fashion Show is
benefiting Dress for Success, a nonprofit organization that provides support
and career development tools for disadvantaged women.
From Birmingham, Alabama to Portland, Oregon, these women come from all
walks of life, and from every corner of the country. Some of them have lost
upwards of 200 pounds, while others have lost 10. They were chosen because
they embody the 'Find Your Slim' philosophy of achieving realistic and healthy
weight loss, and feeling good about the weight that is right for each of their
bodies. Each woman is being flown to Los Angeles and fitted into fashion
designs by Chloe Dao herself. They will be prepared for a walk down the
runway, supporting the message that fashion and style can be incorporated into
all body shapes and sizes. Noted stylist, Tim Gunn will be a special guest and
will be helping the women get runway-ready.
As the society's perception on skinny models begins to change - Slim-
Fast(R) has chosen to be at the forefront of this cultural shift by launching
the Find Your Slim point of view in advertising and public relations efforts.
The Style Your Slim(SM) Fashion Show is a continuation of Slim-Fast's efforts
to send the message to women that there is no one ideal weight or size that
suits everyone, and that each individual should set their own personal weight
loss goal that is realistic and achievable.
At www.styleyourslim.com the brand is not only challenging and supporting
women to achieve healthy weight loss goals, but also offering valuable tips to
help them achieve their goals alongside styling tips for different body shapes
and sizes from experts to help women feel beautiful and confident while
they're losing weight.
Slim-Fast(R) is an iconic weight loss brand that has survived three
decades of diet fads and gimmicks. The company created the meal replacement
category, and has remained successful through the low-carb and liquid protein
diet crazes of the past. The Slim-Fast plan is grounded in portion and calorie
control using satisfying, nutrient-dense meals and snacks combined with
healthy food choices and offers proven success through a balanced approach to
gradual, sustained weight loss.
About Slim-Fast Foods Company
Slim-Fast, a business unit of Unilever, offers a proven and effective way
to lose weight that includes delicious and nutritionally-balanced weight loss
shakes, meal bars and portion-controlled snacks, meal planning and tracking
tools, physical activity suggestions, and expert advice and support. There are
over 35 published clinical studies which prove that following the Slim-Fast
(R) plan promotes effective weight loss and weight maintenance. Weight loss
can improve the health risks associated with being overweight. The Slim-Fast
product line includes an affordable range of Shakes, Powders, Meal Bars and
Snack Bars that are available in retail outlets nationwide. Visit slim-
fast.com or call 1 800 SLIMFAST for more information.
About Unilever
Unilever (NYSE: UL, UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs for
nutrition, hygiene and personal care. Each day, around the world, consumers
make 160 million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get more out of
life.
In the United States these brands include recognized names such as: Axe,
"all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove
personal care products, Hellmann's, Knorr, Lipton, Popsicle, Promise, Q-Tips,
Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding
brand names are registered trademarks of the Unilever Group of Companies.
Dedicated to serving consumers and the communities where we live, work and
play, Unilever in the United States employs approximately 13,000 people in
more than 60 office and manufacturing sites in 24 states and Puerto Rico -
generating nearly $10 billion in sales in 2006. For more information, visit
www.unileverusa.com.
SOURCE Slim-Fast
Milly Navarro of Ogilvy PR Worldwide for Slim-Fast Foods Company,
+1-214-704-7504, milly.navarro@ogilvypr.com
