Trojan(R) and the National Sexuality Resource Center's Campaign for Sexual Literacy...

Trojan(R) and the National Sexuality Resource Center's Campaign for SexualLiteracy Recognize Outstanding College Reporting on Sexual HealthOfficial Call for Entries: 2007 Trojan Evolve Student Journalism Award

PRINCETON, N.J., Nov. 29 /PRNewswire-USNewswire/ -- The makers ofTrojan(R) brand condoms and the NSRC's Campaign for Sexual Literacy are nowaccepting entries for the inaugural Trojan Evolve Student Journalism Award.The award will recognize college journalists who do an exceptional jobreporting on sexual health topics in their college print or online mediaoutlet. Students across the U.S. can apply by submitting an article publishedin 2007 relating to sexual health issues, statistics, products, policy oropinions at www.trojanevolve.com.

The makers of Trojan brand condoms believe society's attitudes, policies,and ways of thinking about sexual health and condoms need to evolve -- fromthe idea that sex is unhealthy or something to be policed to a simpleacknowledgement that it is a natural expression of our humanity and intrinsicto our overall well-being. The goal is to redefine sexual health and condomusage, and make it the focus of a new kind of national conversation about sex.

Consider the statistics: Each year Americans experience more than 3million unintended pregnancies(i), 19 million sexually transmitted infections

(STIs)(ii),and more than 1 billion acts of unprotected sex among singleadults(iii). Sixty-five million Americans live with an incurable STI(iv). Yet,despite the proven effectiveness of latex condoms in preventing unintendedpregnancy and the transmission of disease, single sexually-active Americansbetween the ages of 18 and 54 use them in only about 25 percent of theirsexual encounters(v).

"With this award recognition, we hope to support student journalists whostrive to articulate the evolving challenges, experiences and perspectivesrelated to sexual health and condom usage in their college community or thegreater U.S. population," said Jim Daniels, vice president of marketing forTrojan. "College students are truly in a position to help to shape this nationinto a sexually healthy society, and that requires an evolved media discourseabout what it actually means to be sexually healthy."

The judging panel will consist of sexual health experts, journalismprofessionals and Trojan brand representatives. One grand prize recipientwill be awarded with a $2,000 cash prize and trip for two to San Francisco,where they will be honored at the 2008 Champions for Sexual Literacy annualdinner. Four additional students will receive honorable mentions and a $500prize. All winning entries will be published on the Trojan Evolve website.

"We look forward to honoring the winner of the first Trojan Evolve Award,"said Gilbert Herdt, director of the NSRC's Campaign for Sexual Literacy. "Weare proud to support future leaders who take a serious role in developingtheir campuses' sexual literacy, in a time when misinformation, hype, andpolarization about sexuality, sex and gender are common."

About the TROJAN(R) Evolve Student Journalism Award

Entries can be submitted online at www.trojanevolve.com/evolveaward nolater than January 31, 2008. Contest entries must focus on sexual healthissues, statistics, products, policy or opinions. Evaluations of the entriesare based on journalistic quality (30%); communication impact (40%); scope

(15%); and comprehensiveness (15%). Essays should include references to condomuse and must be consistent with Evolve master narrative. For details pleasevisit www.trojanevolve.com/evolveaward.

Broadcast (television and radio) media stories, blog posts and messageboard posts are not eligible. Submissions for the Trojan Evolve StudentJournalism Award should be published in an official American college oruniversity newspaper, magazine or online media outlet, during the 2007calendar year. Contest open to legal residents of the U.S. who are current (asof the 2007 calendar year) student journalists writing for their college'snewspaper, magazine or online college website and who are 18 years of age orolder as of their date of entry. Limit one entry per person. There is no feeto enter.

About TROJAN(R)

TROJAN(R) Brand Condoms are America's #1 condom and have been trusted fornearly 90 years. TROJAN(R) brand latex condoms are made from premium qualitylatex to help reduce the risk of unwanted pregnancy and sexually transmitteddiseases. Each condom is electronically tested to help ensure reliability.There are over 29 varieties of TROJAN(R) Brand Condoms. More Americans trustthe TROJAN(R) brand than any other condom.

About the National Sexuality Resource Center's Campaign for SexualLiteracy

The National Sexuality Resource Center's Campaign for Sexual Literacy is aproject of the Department of Sexuality Studies at San Francisco StateUniversity. The Campaign for Sexual Literacy gathers and disseminates thelatest accurate information and research on sexual health, education, andrights. Through active outreach to advocates, academics, researchers, policymakers, and diverse communities, the Campaign for Sexual Literacy initiatesconstructive dialogues-both online and face-to-face-on sexuality to promotesocial justice and improve the quality of life in the United States.

(i) U.S. Teenage Pregnancy Statistics: National and State TrendsandTrends by Ethnicity. The Guttmacher Institute, New York, September 2006.Available at: http://www.guttmacher.org/pubs/2006/09/12/USTPstats.pdf. FinerLF, Henshaw SK. Disparities in Rates of Unintended Pregnancy in the UnitedStates, 1994 and 2001. Perspectives on Sexual and Reproductive Health, 2006,38(2):90-96. Available at:http://www.guttmacher.org/pubs/psrh/full/3809006.pdf.

(ii) "Trends in Reportable Sexually Transmitted Diseases in the UnitedStates, 2005." Department of Health and Human Services, Centers for DiseaseControl and Prevention. Accessed at http://www.cdc.gov/std/stats/05pdf/trends-2005.pdf. (iii) Research Triangle Institute, 2002; data on file.

(iv) American Social Health Association, 1998.

(v) Research Triangle Institute, 2002; data on file.

Contacts: Melle Hock

Edelman

212-642-7793

melle.hock@edelman.com

Michael Bruno

Edelman

212-704-8232

michael.bruno@edelman.comSOURCE Trojan(R) Brand CondomsMelle Hock, +1-212-642-7793, melle.hock@edelman.com, Michael Bruno,+1-212-704-8232, michael.bruno@edelman.com, both of Edelman for Trojan(R)Brand Condoms