CHARLESTON, S.C.--(Business Wire)--
American Media Services Interactive (AMSi) announces the launch of
StorecastingTM, its customizable audio content platform for retail or corporate
environments. With the ability to engage and deliver marketing messages to
customers in a nonintrusive manner directly at point of sale, StorecastingTM can
create high value with low operational cost.
"Knowing that 75% of buying decisions are made once a shopper is in the store,
the need to engage customers, alert them to new products, special offers and
imprint and brand a unique shopping experience has never been more relevant. "
said Charles Andrew Whatley, president of AMSi. With 200 different channels of
music content or completely customized music formats from which to choose,
AMSi`s StorecastingTM is instantly available for deployment to match any
environment. "All of our existing or customized content can be delivered to each
of a businesses` or retailer`s locations with custom branding and marketing
announcements," continues Whatley. StorecastingTM includes an easy to employ
tool set for use from few locations up to thousands of locations.
All messaging and branding frequency are controlled by the user and can include
internal marketing messages or revenue producing third party messages. The AMSi
team will work with marketing departments to strategize best practices for
packaging, pricing and presenting. "Using our recommended model for third party
marketing, can liquidate the expense," said Melissa Rapp, VP Sales for AMSi. "In
fact, StorecastingTM can create a profit center for the retailer or business."
The content for AMSi`s StorecastingTM is delivered via IP through the customer`s
internet connection and utilizes a proprietary internet receiver provided by
AMSi.
For more information about StorecastingTM or the services of American Media
Services Interactive, contact Charles Andrew Whatley at 888-697-6630.
About AMSi
American Media Services Interactive, LLC, launched by the founders of American
Media Services, LLC, is a digital media firm whose services include leading edge
solutions for emerging media, engagement strategies for audio/video streaming,
customized and branded music channels, HD radio formats, content management
systems, custom application development, website programming and design and
corporate/retail StorecastingTM at point-of-purchase. Visit
www.amsinteractive.com.
AMSi
Laurie Rudd, Public Relations
252-714-5377
lrudd@ams.fm
or
Charles Andrew Whatley
888-697-6630 ext. 149
awhatley@ams.fm
Copyright Business Wire 2009
