Examine the Air Quality Products Market in The U.S.: Air Purifiers, Humidifiers and Dehumidifiers
NEW YORK--(Business Wire)--Reportlinker.com announces that a new market research report
related to the Household industry is available in its catalogue.
Air Quality Products Market in the U.S.: Air Purifiers,
Humidifiers and Dehumidifiers
To order that report:
www.reportlinker.com/p065165/Air-Quality-Products-in-the-US-Air-
Purifiers-Humidifiers-and-Dehumidifiers.html
For more information, contact Nicolas by email
nbo@reportlinker.com , or by phone +33 4 37 65 17 03.
Is the air quality market getting smothered? Not quite, but in the
coming years, it will be tougher for it to catch air. While SBI
forecasts the U.S. market for air quality product manufacturing will
grow to $221 million by 2012, this is on substantially softened growth
due to tighter discretionary spending by consumers as a result of a
softer U.S. economy. Players have faced difficulty in differentiating
their products from competitors, which has led to a saturated
marketplace with many like products offering few unique benefits.
Add to that, big box stores, which serve as large outlets for air
quality products, have put enormous downward price pressure on
suppliers. While no one can argue with improving efficiency and
productivity, this pressure--coupled with increasing commodity
prices--has meant tough times for the industry, especially for
companies that are not well diversified. The key to survival in the
coming years mill rely on cost reduction and innovation--two elements
that in combination are challenging to any company.
This all-new SBI report contains comprehensive data and analysis
on the U.S. market for air quality product manufacturing. The report
focuses on portable air purifiers, humidifiers, dehumidifiers and the
various combinations thereof for personal or household use, sold
primarily in the U.S. small appliance market.
The report provides data on shipments, imports and exports for the
air quality category and identifies key economic and market trends
affecting the industry. It also profiles key manufacturers,
highlighting their strengths, performance, product portfolios and
significant recent events. Also included are marketing, distribution
and retail overview, outlining aspects of getting the products to
market, and a consumer demographic analysis.
This report estimates the U.S. market value for air quality
product manufacturing using data from government sources, trade
associations and their publications, business journals, company
literature and investment reports. In most cases, historical data are
provided for a 10-year period (1998-2007).
The U.S. market supply has been calculated from data provided by
the U.S. Department of Commerce and its various bureaus. The data were
collected from domestic plant shipments, adding imports and
subtracting exports. The market size, therefore, is mathematically
represented as shipments + (imports - exports). Note that the dollar
values are net selling values--i.e., free on board (f.o.b.) from the
manufacturing plant--and do not reflect retail/wholesale sales to the
end consumer. Shipments refer to product shipped from the factory to
distributors, which represents the supply side of the industry and not
demand or actual sales.
Report data were gathered from several sources, including:
Shipment statistics for air quality products--reports published by
the U.S. Census Bureau, including the Annual Survey of Manufacturers
(ASM) and the Current Industrial Report on Small Electrical
Household Appliances
Import and export data--the Commerce Department's USA Trade Online
website
Revenues for manufacturers--company reports and SEC filings (In
most cases, a company's U.S. revenues specifically for air quality
products were a small part of the company's total revenues and were
not stated. Where possible, SBI has provided estimates on sales of
these products.)
Consumer demographics data--the Simmons Market Research Bureau
(New York, NY) spring 2007 consumer survey
What You'll Get in this Report?
Air Quality Product Manufacturing in the U.S. makes important
predictions and recommendations regarding the future of this market,
and pinpoints ways current and prospective marketers can capitalize on
current trends and spearhead new ones. No other market research report
provides both the comprehensive analysis and extensive data that Air
Quality Product Manufacturing in the U.S. offers. The report addresses
the following segments:
The Market (including market size and composition, and projected
market valuation growth)
Competitive Profiles (of the mainstream marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
End-Users
Marketing Trends
Plus, you'll benefit from extensive data, presented in
easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report?
If your company is already competing in the air quality industry,
or uses these products, you will find this report invaluable, as it
provides a comprehensive package of information and insight not
offered in any other single source. You will gain a thorough
understanding of the current market, as well as projected market
demand and trends through 2010.
This report will help:
Marketing Managers identify market opportunities and develop
targeted promotions plans.
Research and development professionals stay on top of competitor
initiatives and explore demand.
Advertising agencies working with clients in the air quality
product industry understand the product buyer to develop messages and
images that compel consumers to purchase these products.
Business development executives understand the dynamics of the
market and identify possible partnerships.
Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the
vital information they need to do their jobs more effectively.
Chapter 1 Executive Summary
Scope
Methodology
Market Size and Growth
Air Quality Products Top $176 Million
Figure 1-1 U.S. Air Quality Products Market, 1998-2007 (in million
$)
Overseas Production Causes Decline in U.S. Shipments
Table 1-1 U.S. Air Quality Product Shipments, Imports and Exports,
1998 and 2003-2007 (in million $)
Figure 1-2 U.S. Air Quality Products Market: Domestic vs. Foreign
Production, 1998-2007 (in million $)
U.S. Market Rises to 10 Million Units
Figure 1-3 U.S. Air Quality Products Market, 1998-2007 (in
millions of units)
Unit Shipments, Imports, Exports and Prices
Imports Dominated by China Manufacturing
Table 1-2 U.S. Air Quality Product Imports by Country of Origin,
1998 and 2003-2007 (in million $)
Exports to the Philippines No More
Table 1-3 U.S. Air Quality Product Exports by Country of
Destination, 1998 and 2003-2007 (in million $)
Market Forecast
U.S. Market for Air Quality Products to Top $221 Million by 2012
Figure 1-4 U.S. Air Quality Products Market Forecast, 2007-2012
(in million $)
Trends & Opportunities
Economic Factors
GDP Forecasted Growth a Modest 2.2% in 2007, 1.3% in 2008
Producer Price Increases for Small Electrical Household Appliances
Residential Markets Head South
The Air and EPA
The Allergy-Asthma-Air Connection
Product Innovation Meets Consumer Learning Curve
Core Company Values and Commitment Important
Energy Star Efforts
Stress, Medical Costs and Self-Medicating
East Meets West in Modern Day Personal Care Appliances
The Indulgent Spa Influence
Consumer Expenditures and Household Demographics
Table 1-4 Average U.S. Household Spending: Total, Household
Furnishings/Equipment and Small Appliances/Miscellaneous Housewares,
2002-2006 ($)
Baby Boomers: Attitude and Income
The Home Lifestyle Takes Hold
Individualization and Personalization
Market Landscape
Fragmented and Diverse
Retailer Pressure
Innovation and Cost Reduction Key
To Consolidate or Not to Consolidate
Distribution & Marketing
Marketing Product Innovation: Easier, Greener, Deeper
Direct Response TV Opportunities
High-end Retail Channel Opportunities
Consumers
Consumer Ownership Penetration
Table 1-5 Consumer Household Ownership Rates for Humidifiers,
Dehumidifiers and Air Cleaners, 2005-2007 (%)
Chapter 2 The Market
Scope
Methodology
Market Size and Growth
Air Quality Products Top $176 Million
Figure 2-1 U.S. Air Quality Products Market, 1998-2007 (in million
$)
Table 2-1 U.S. Air Quality Products Market and Year-over-Year
Change, 1998-2007 (in million $)
Small Electrical Household Appliances Strong
Figure 2-2 U.S. Small Electrical Household Appliance Market,
2003-2007 (in billion $)
Table 2-2 U.S. Small Electrical Household Appliance Market and
Year-over-Year Change, 2003-2007 (in billion $)
Figure 2-3 Air Quality Products as a Share of the U.S. Small
Electrical Household Appliance Market, 2003-2007 (%)
Value of Shipments, Imports and Exports
Overseas Production Causes Decline in U.S. Shipments
Table 2-3 U.S. Air Quality Product Shipments, Imports and Exports,
1998 and 2003-2007 (in million $)
Domestic Production as a Share of U.S. Market Also Declines
Figure 2-4 U.S. Air Quality Products Market: Domestic vs. Foreign
Production, 1998-2007 (in million $)
Table 2-4 U.S. Air Quality Products Market: Domestic vs. Foreign
Production and Year-over-Year Change, 1998-2007 (in million $)
Figure 2-5 Domestic vs. Foreign Production as a Share of the U.S.
Market Value for Air Quality Products, 1998-2007 (%)
Figure 2-6 Exports as a Share of U.S. Air Quality Product
Shipments, 1998-2007 (%)
Unit Shipments, Imports and Exports
U.S. Market Rises to 10 Million Units
Figure 2-7 U.S. Air Quality Products Market, 1998-2007 (in
millions of units)
Table 2-5 U.S. Air Quality Product Shipments, Imports and Exports,
1998 and 2003-2007 (in millions of units)
Unit Shipments Decline, Prices Rise
Figure 2-11 U.S. Air Quality Product Shipments and Average Net
Selling Price per Unit, 1998-2007 (in millions of units)
Unit Imports Catch Air, Prices Trend Upward
Figure 2-12 U.S. Air Quality Product Imports and Average Net
Selling Price per Unit 1998-2007 (in millions of units)
Unit Exports Freefall, Prices Skyrocket
Figure 2-13 U.S. Air Quality Product Exports and Average Net
Selling Price per Unit 1998-2007 (in thousands of units)
Domestic vs. Foreign Production as a Share of U.S. Market
Figure 2-8 U.S. Air Quality Products Market: Domestic vs. Foreign
Production, 1998-2007 (in millions of units)
Table 2-6 U.S. Air Quality Products Market: Domestic vs. Foreign
Production and Year-over-Year Change, 1998-2007 (in millions of units)
Figure 2-9 Domestic vs. Foreign Unit Production as a Share of the
U.S. Market for Air Quality Products, 1998-2007 (%)
Figure 2-10 U.S. Air Quality Products Unit Exports as a Share of
Shipments, 1998-2007 (%)
Imports and Exports by Country
Imports Dominated by China Manufacturing
Table 2-7 U.S. Air Quality Product Imports by Country of Origin,
1998 and 2003-2007 (in million $)
Figure 2-14 Estimated Share of U.S. Air Quality Product Imports by
Country of Origin, 2007 (%)
Exports to the Philippines No More
Table 2-8 U.S. Air Quality Product Exports by Country of
Destination, 1998 and 2003-2007 (in million $)
Figure 2-15 Estimated Share of U.S. Air Quality Product Exports by
Country of Destination, 2007 (%)
Market Forecast
U.S. Market for Air Quality Products to Top $221 Million by 2012
Figure 2-16 U.S. Air Quality Products Market Forecast, 2007-2012
(in million $)
Chapter 3 Trends & Opportunities
Overview
Economic Factors
GDP Forecasted Growth a Modest 2.2% in 2007, 1.3% in 2008
Figure 3-1 U.S. Current-Dollar GDP vs. Real GDP, 2002-2008 (in
trillion $)
Figure 3-2 Percentage Changes in U.S. Current-Dollar GDP, Real GDP
and the GDP Price Index, 2002-2008 (%)
Rising Manufacturing Costs
Figure 3-3 U.S. Producer Price Indexes for Selected Commodities,
1997-2006
Figure 3-4 U.S. Producer Price Indexes for Small Electrical
Household Appliances, 1998-October 2007
Housing Market Trends
Residential Markets Head South
New Home Sales
Figure 3-5 Annualized U.S. New Single-Family Home Sales by Region,
January 1997-July 2007 (in thousands of units)
Existing Home Sales
Pending Home Sales
Figure 3-6 Annualized U.S. Existing Home Sales by Region,
2004-2006 and August 2006-August 2007 (in thousands of units)
Figure 3-7 U.S. Pending Home Sales Index by Region, 2004, 2005,
1st Half 2006 and July 2006-July 2007
Building Permits
Figure 3-8 U.S. New Housing Units Authorized by Building Permits,
January 1997-August 2007 (in thousands of units)
Environmental Trends & Opportunities
The Air and EPA
Table 3-1 Six Principal EPA Air Pollutants
Table 3-2 Percentage Change in Air Pollutant Levels, 1980 vs. 2006
and 1990 vs. 2006
Table 3-3 Percentage Change in Air Pollutant Emissions, 1980 vs.
2006 and 1990 vs. 2006
Figure 3-9 Growth of GDP, Vehicle Miles Traveled, Population and
Energy Consumption vs. Aggregate Emissions, 1980-2006
Figure 3-10 Number of People Living in Counties with Air Pollutant
Concentrations Exceeding National Ambient Air Quality Standards, 2006
(in millions)
The Allergy-Asthma-Air Connection
Exurbanization and Noise Pollution
Product Innovation Meets Consumer Learning Curve
Core Company Values and Commitment Important
Energy Star Efforts
Table 3-4 Energy Star Achievements by Product Type, 2006
Table 3-5 Energy Savings of Energy Star Products vs. Standard
Products, 2006
Health & Wellness Trends & Opportunities
Stress, Medical Costs and Self-Medicating
Table 3-6 Top 10 Online Health Portals, Q1 2006 vs. Q1 2007
Table 3-7 Top 10 Health-Related Searches Conducted Using Major
U.S. Internet Search Engines, Q1 2007
East Meets West in Modern Day Personal Care Appliances
Table 3-8 Selected Aromatherapy Essential Oils and Their Healing
Benefits
Table 3-9 Selected Colors and Their Healing Benefits
Emerging Treatments
The Indulgent Spa Influence
Demographic Trends & Opportunities
Consumer Expenditures and Household Demographics
Table 3-10 Average U.S. Household Spending: Total, Household
Furnishings/Equipment and Small Appliances/Miscellaneous Housewares,
2002-2006 ($)
Table 3-12 Average U.S. Household Spending on Small
Appliances/Miscellaneous Housewares by Household Size, 2002-2006 ($)
Table 3-13 Average U.S. Household Spending on Small
Appliances/Miscellaneous Housewares by Age, 2002-2006 ($)
Table 3-14 Average U.S. Household Spending on Small
Appliances/Miscellaneous Housewares by Household Income, 2002-2006 ($)
Table 3-15 Average U.S. Household Spending on Small
Appliances/Miscellaneous Housewares by Race and Ethnicity, 2003-2006
($)
Opportunities with Women
Table 3-16 What Is Important to Women
Table 3-17 Major Body and Beauty Concerns of Women
Baby Boomers: Attitude and Income
Table 3-18 U.S. Population by Age Group, 2000, 2005 and 2010 (in
millions)
Home Trends & Opportunities
The Home Lifestyle Takes Hold
Individualization and Personalization
Chapter 4 Corporate Profiles
Overview
Retailer Pressure Innovation and Cost Reduction Key
To Consolidate or Not to Consolidate
Blueair, Inc.
Overview
Product Portfolio
Significant Events
Fedders Corp.
Overview
Product Portfolio
Table 4-2 Fedders Air Purifier, Humidifier Product Portfolio, 2007
Performance
Figure 4-1 Estimated Revenues of Fedders, 2003-2006 (in million $)
Significant Events
HoMedics, Inc.
Product Portfolio
Significant Events
Jarden Corp.
Overview
Product Portfolio
Table 4-3 Bionaire Air Quality Product Portfolio, 2007
Table 4-4 Holmes Air Purifier, Humidifier Product Portfolio, 2007
Table 4-5 Sunbeam Humidifier and Vaporizer Product Portfolio, 2007
Performance
Figure 4-2 Total Annual Net Sales of Jarden, 2002-2006 (in million
$)
Source: Jarden Corp. Annual Report 2006.
Figure 4-3 Total Annual Net Sales of Jarden Consumer Solutions,
2002-2006 (in million $)
Significant Events
Kaz Inc.
Overview
Product Porfolio
Table 4-6 Kaz Air Purifier Product Portfolio, 2007
Table 4-7 Kaz Humidifier Product Portfolio, 2007
Significant Events
NACCO Industries, Inc. (Hamilton Beach)
Overview
Product Portfolio
Table 4-8 Hamilton Beach Air Quality Product Portfolio, 2007
Performance
Figure 4-4 Estimated Revenues of NACCO Industries, 2002-2006 (in
billion $)
Figure 4-5 Estimated Revenues of Hamilton Beach/Proctor-Silex,
2002-2006 (in million $)
Significant Events
Vornado Air LLC
Overview
Product Portfolio
Table 4-8 Vornado Air Quality Product Portfolio, 2007
Whirlpool Corp.
Overview
Product Portfolio
Table 4-9 Whirlpool Air Quality Product Portfolio, 2007
Performance
Figure 4-6 Revenues of Whirlpool Corp., 2002-2006 (in billion $)
Significant Events
Chapter 5 Promotion & Distribution
Overview
Marketing Product Innovation: Easier, Greener, Deeper
Table 5-1 Selected New Air Quality Product Introductions, 2007
Table 5-1 Selected New Air Quality Product Introductions, 2007
From Manufacturer to Marketer to Retailer
Direct Response TV Opportunities
Table 5-2 Share of New Infomercials by Category, 2006
High-end Retail Channel Opportunities
Major Retailers Changing Their Outreach
The Sharper Image: A Cautionary Tale
Figure 5-1 Total Annual Revenues of The Sharper Image, 2003-2007
(in million $)
Figure 5-2 Annual Net Sales of Sharper Image Air Purifiers,
2003-2007 (in million $)
Figure 5-3 Share of Sharper Image Air Purifier Net Sales vs. Other
Revenues, 2003-2007 (%)
Expo Attendance Increasing
Chapter 6 Consumers
The Simmons Survey System
Consumer Ownership Penetration
Table 6-1 Consumer Household Ownership Rates for Humidifiers,
Dehumidifiers and Air Cleaners, 2005-2007 (%)
Figure 6-1 Consumer Household Ownership Rates for Humidifiers,
Dehumidifiers and Air Cleaners, 2005-2007 (%)
Consumer Purchase Penetration
Table 6-2 Consumer Household Purchase Rates for Humidifiers,
Dehumidifiers and Air Cleaners, 2005-2007 (%)
Figure 6-2 Consumer Household Purchase Rates (Last 12 Months) for
Humidifiers, Dehumidifiers and Air Cleaners, 2005-2007 (%)
Demographic Characteristics of Owners
Table 6-3 Demographic Indicators for Humidifier Ownership, 2007
(index)
Table 6-4 Demographic Indicators for Dehumidifier Ownership, 2007
(index)
Table 6-5 Demographic Indicators for Air Cleaner Ownership, 2007
(index)
Demographic Characteristics of Recent Purchasers
Table 6-6 Demographic Indicators: Air Quality Product Purchase in
the Last 12 Months, 2007 (index)
Table 6-7 Demographic Indexes: Air Quality Product Purchase (Last
12 Months) by Product Type, 2007 (index)
Table 6-7 Demographic Indexes: Air Quality Product Purchase (Last
12 Months) by Product Type, 2007 (index)
Psychographic Statements
Table 6-8 Air Quality Product Consumer Agreement with Selected
Shopping Statements, 2007 (index)
Table 6-9 Air Quality Product Consumer Agreement with Selected
Health & Wellness Statements, 2007 (index)
To order that report:
www.reportlinker.com/p065165/Air-Quality-Products-in-the-US-Air-
Purifiers-Humidifiers-and-Dehumidifiers.html
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Copyright Business Wire 2007
