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BroadSign Acquires Navori Digital Signage Network

Tue Feb 5, 2008 3:01am EST
  MINNEAPOLIS, MN and MONTREAL and LAUSANNE,
SWITZERLAND, Feb 05 (MARKET WIRE) -- 
BroadSign International, Inc. (BroadSign), a leading worldwide provider of
hosted software for managing digital signage networks, today announced
thatit has entered into an agreement to acquire privately held Navori
International
S.A. (Navori). The Switzerland-based company provides software solutions for
closed digital signage networks. Financial terms of the agreement have not
been disclosed.

    This acquisition reinforces BroadSign's leadership as the premier software
provider in the digital signage industry and expands the company's
presencein the European and Pacific Rim markets with a centrally located
facility for
sales, support and services staff. It also builds on the company's leadership
position in the expected industry consolidation and adds to BroadSign's
market share and vertical penetration.

    Navori will be integrated into the BroadSign brand adding to the company's
offerings portfolio specifically for companies requiring a closed on-premise
digital signage network. The agreement will also allow Navori the opportunity to
participate in BroadSign's Ad Server which delivers content to over 100 networks
in 25 countries around the world on a Software as a Service (SaaS) model.

    "The acquisition of Navori will offer businesses requiring a closed
on-premise
network an opportunity to add on to BroadSign's product offering," said Rick
Engels, president and CEO of BroadSign. "BroadSign was designed with a focus
on being a leader in providing clarity and growth in the digital signage
space. This initial acquisition demonstrates BroadSign's ability to add market
shares
and increase vertical penetration."

    Navori is one of the top software brands in the digital signage industry
enabling
its solutions to seamlessly integrate with existing back office and logistics
systems. Its products offer features such as an intuitive management interface
and
a highly evolved graphics engine. Navori powers more than 17,000 screens
worldwide. Its customers include well-established brands such as Sony, Boeing
and Clear
Channel network inside Norway's Oslo International Airport.

    "Navori is joining forces with a leader in digital signage technology," said
Jerome
Moeri, CEO Navori S.A. "Our immediate goal is to gain from synergies and
contribute to the creation of a new technological standard for our industry."

    About BroadSign International, Inc.

    BroadSign International, Inc. is a leading worldwide provider of hosted
solutions
for managing digital signage networks. The BroadSign(TM) Suite resolves the
challenges facing modern digital signage networks: the need for full campaign
execution functionality, accountability and true scalability. The software
enables
operators to target out-of-home audiences, sell network airtime, and
reliably play back scheduled content on each screen and account for campaign
performance.BroadSign combines extensive expertise in digital signage software,
media,
advertising, and information technology and is a member company of the
Out-of-home Video Advertising Bureau (OVAB), OAAA, In-Store Marketing Institute
and
POPAI. Digital signage networks in 25 countries around the world use The
BroadSign(TM) Suite.  For more information, visit www.broadsign.com.

    About Navori International S.A.

    Navori was founded in 1998 with investment by the LVMH Group (Luis Vuitton
Moet
Hennessey) that was looking for a digital signage solution for its retail
locations. The founders researched digital signage and narrowcasting technology
platforms and found that none were of the capabilities demanded by the market.
Thus the Tycoon generation of software products was developed. While the
company originally offered systems integration services, that part of the
business
was sold in 2001 and digital signage and narrowcasting became the sole focus. To
date, the Navori Tycoon platform is driving more than 4,000 digital signage
networks worldwide and is acknowledged for its capability to integrate with
existing back office and logistics systems. For more information, visit
www.navori.com.

    

Media Contact:
Melissa Dolan (USA)
Fusion Public Relations
212-651-4236
Email Contact

Philippe R. Bertrand (Canada)
Atomica
514 515-9353
Email Contact

Copyright 2008, Market Wire, All rights reserved.

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