DUBLIN, Ireland--(Business Wire)--Research and Markets
(http://www.researchandmarkets.com/reports/c76666) has announced the
addition of "East Europe Bottled Water 2007" to their offering.
East Europe Bottled Water Report 2007
Zenith's fifth report on the expanding East Europe bottled water
market is now fully updated. The new 2007 report sets out
comprehensive market and segment totals alongside detailed rankings
and analysis of the industry's main operators.
East Europe Bottled Water 2007 contains 120 pages of commentary,
charts and tables on the plain bottled water markets of Belarus,
Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia,
Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia and
Ukraine. A concise executive summary and five pages of overview
commentary provide a synthesis of key indicators as well as the main
features and trends across the 15 national markets.
Zenith's 2007 East Europe Bottled Water report includes:
- Detailed insight into East Europe market trends across 15
countries
- Full market commentary, covering consumption volume, leading
countries, rates of growth, still vs sparkling water, packaging
formats, industry structure and leading industry operators, and
forecasts to 2011
In addition, comprehensive tables and charts explore, by country:
- Market value in million Euros, still water percentage share,
small pack vs water cooler formats, consumption per person, natural vs
processed water, packaging, top 30 national bottled water operators,
top 10 East Europe bottled water groups, and full forecasts to 2011
15 country specific report sections provide:
- Consumption, water types, packaging, industry structure and
leading companies alongside selected smaller local operators, and
forecasts to 2011
East Europe's plain bottled water market grew by 14.7% in 2006 to
reach 11,932 million litres and a market value of Euros 4,473 million.
Water for coolers now represent 10% of the total volume, with the
region's installed base of units generating 1.2 billion litres of bulk
water in the year.
The East European bottled water market has made considerable gains
since 2001, growing by 70.8% in absolute volume terms. This represents
compound annual growth of 11.3% over the 2001 to 2006 period. Average
bottled water consumption per person has reached 37.8 litres - almost
twice the level reported in 2001.
Many East European countries have evolved well-established
traditions for drinking water, due to an availability of mineral and
curative sparkling waters. A rising awareness of bottled water's
health benefits through 'hydration-on-go', alongside poor tap water
quality in certain markets, have ensured that the bottled water
industry continues to build scale.
International players continue to make the market more
competitive. The top four bottled water multinationals - Coca-Cola,
Danone, Nestle and PepsiCo - are building their stake in East European
bottled water. Meanwhile, accession to the EU opens up many
opportunities and local operators are spreading their influence across
Europe.
Indeed, a number of local players have steadily built scale in
recent years - presenting a challenge to the international bottled
water groups. Example local players include: Karlovarske MV of the
Czech Republic, IDS Group (Ukraine), Romaqua Group (Romania), Jamnica
(Croatia), Knjaz Milos (Serbia), European Drinks (Romania) and
Ustronianka (Poland).
Zenith International reports offer you the most reliable market
figures and in-depth analysis of trends. This comes from a bottom up
approach to the research process, and detailed discussions undertaken
with industry players.
Zenith's East Europe Bottled Water 2007 report is broken down into
3 main sections:
1. East Europe market commentary provides in-depth analysis of
trends in such areas as industry structure, segment dynamics and
forecasts.
2. Comprehensive tables and charts present consumption trends from
2001 to 2006, country rankings, market value, sparkling and still
water consumption, bottled vs bulk water, natural vs processed water,
types of packaging, leading companies, leading bottled water operator
groups within the region and forecasts of consumption to 2011.
3. 15 country profiles contain expert market interpretation,
tables and charts.
For more information, visit
http://www.researchandmarkets.com/reports/c76666
Research and Markets
Laura Wood
Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com
Copyright Business Wire 2007
