NEW YORK--(Business Wire)--Reportlinker.com announces that a new market research report
related to the Airport industry is available in its catalogue.
China Airport Advertising Industry Report, 2007
To order that report:
www.reportlinker.com/p073430/China-Airport-
Advertising-Industry-Report-2007.html
For more information, contact Nicolas by email
nbo@reportlinker.com , by phone +33 4 37 65 17 03.
In the airport advertising industry, with the scale of surpassing
1,000, the practitioners communicate a lot. It is preliminarily
estimated that outdoor ad media has occupied at least tens of
thousands of square meters in China airports, seeing the growth rate
of 50% annually. With the rapid development of domestic airport
advertising industry, the industry has changed dramatically. As the
special requirements on the airport environment and the advertising
client structure determine that the manufacture and picture quality of
outdoor ad media in airports must maintain the first-class level, many
airports found special ad companies to provide more professional
services.
Beijing 2008 Olympic Games and Shanghai World Expo 2010 are
coming, which will promote the overall level of China advertising
industry. Morganstanley anticipates that Chinese advertising market
would increase by 15% in 2007 to be RMB 200 billion. Driven by Beijing
Olympic Games, China advertising industry growth will reach a peak in
2008, with the revenue amounting to RMB 250 billion, 25% up over the
year of 2007. It is expected that the advertising revenue of the
flight station building of Capital Airport will reach 760 million in
2008, up 81% compared with the anticipated amount of 420 million in
2007.
With the development of China's market-oriented economy and the
open to the outside world, China airport advertising industry will
develop towards high technology and large scale. Consequently, new
advertising concept and advanced design technology will come into
being. From the angle of development experience of the international
airport industry, the advertising revenue of the airports, as the main
revenue source except for aviation revenue, plays an important role in
foreign large airports. Currently, China domestic airport revenue
still mainly comes from aviation services. In the future, China
non-aviation business revenue will further enlarge, and the airport
advertising industry will take on favorable development momentum and
huge potentials.
1 Development of China Civil Aviation Industry
1.1 Status Quo of China Civil Aviation Industry
1.1.1Transport Turnover
1.1.2 Airline Network
1.1.3 Infrastructure
1.2 Four Large Airline Companies
1.2.1 Air China Limited
1.2.2 China Eastern Airlines Co., Ltd.
1.2.3 China Southern Airlines Co., Ltd.
1.2.4 Hainan Airlines Co., Ltd.
1.2.5 Comparison of the Four Airline Companies
1.3 The Eleventh Five-Year Plan of China Civil Aviation Industry
2 Development of China Airport Industry
2.1 Operation
2.1.1 Main Operating Indicators
2.1.2 Assets and Investment
2.2 Operation of Hub Airports
2.2.1 Beijing Capital International Airport Co., Ltd
2.2.2 Shanghai Airport Authority
2.2.3 Guangzhou Baiyun International Airport
3 Development of China Airport Advertising Industry
3.1 Industry Overview
3.2 Market Scale
3.3 Main Media Forms
3.4 Audiences
3.5 Clients
3.6 Successful Cases of Hong Kong Airport Advertising Industry
4 Advertising Development of Hub Airports
4.1 Capital International Airport
4.2 Pudong International Airport
4.3 Hongqiao International Airport
4.4 Guangzhou Baiyun International Airport
4.4.1 Development Overview of Airport Advertising
4.4.2 Airport Advertising Revenue and Forecast
4.4.3 Forms, Distribution and Price of Airport Media
4.5 Other Relevant Information of Airport Media
5 Influences of Beijing 2008 Olympic Games on China Airport
Advertising Industry
5.1 Influences on China Economy
5.2 Influences on China Civil Aviation Industry and China Airport
Industry
5.3 Influences on China Airport Advertising Industry
LIST OF TABLES
Transportation indicators and growth rate of China civil aviation
industry, 1996 -2006
Growth of main indicators of China civil aviation industry
Passenger turnover and growth rate comparison of China, Jan.-May
2007
Cargo carrying capacity and growth rate comparison of China,
Jan.-May 2007
China airline network
Facilities of China three hub airports
Infrastructure of five big airports in Pearl River Delta Region
Airline structure of Air China Limited
Airline composition of China Eastern, 2005-June 2007
Airline composition of China Southern, 2005-June 2007
Prime operating revenue composition of Shanghai Airport Authority,
H1 2007
Revenue structure contrast between Shanghai Airport Authority and
other big international airports
Shanghai Airport Authority's business volume and forecast
Passenger flow of Shanghai airport Authority
Passenger flow of Pudong International Airport
Passenger flow of Hongqiao International Airport
Composition of aviation business revenue of Guangzhou Baiyun
International Airport, 2006
Composition of non-aviation business revenue of Guangzhou Baiyun
International Airport, 2006
Advertising revenue of Guangzhou Baiyun International Airports,
2006
Advertising revenue and forecast of Guangzhou Baiyun International
Airports
To order that report:
www.reportlinker.com/p073430/China-Airport-Advertising-
Industry-Report-2007.html
For more information, contact Nicolas by email
nbo@reportlinker.com , or by phone +33 4 37 65 17 03.
More market research reports?
Go to http://www.reportlinker.com
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Internet browser's address field. Remove the extra space if one
exists.)
Nicolas
nbo@reportlinker.com
+33 4 37 65 17 03
Copyright Business Wire 2008
