Play Any Web Video On Your TV
MOUNTAIN VIEW, Calif.--(Business Wire)--Calero Media Systems, Inc., a Silicon Valley startup, today
announced the launch of Web-to-TV.com enabling for the first time, ANY
web video to be streamed to your TV set -- controlled with your laptop
from the comfort of your couch. Calero's software on your laptop
remotely controls a Web-to-TV (W2TV(TM)) Player system connected to
your TV.
Streaming media content is everywhere, and consumers want media
they find with their laptop to play on their TV. Not just iTunes
videos from Apple, or the full season of CSI from Amazon UnBox or CBS
innertube, but any videos on the Internet -- on demand. "Our research
shows that consumers want to view streaming video from the web on
their TV -- instead of crowding around a laptop. None of the existing
options make it easy for customers to connect the Web to their
TV," said Ellie Victor, Co-CEO at ZOOM Marketing. "Calero has taken a
fresh approach."
Pay or free, streaming or downloaded, Web videos come in different
compression formats like H.264, Flash, Quicktime, Windows Media
Player, or proprietary software players. "It takes a Pentium-class
machine to play the latest codecs, and the W2TV Players our partners
sell can handle them all," said Sam Beal, VP of Marketing at Calero.
"Our software comes bundled and lets you control the Player from your
couch, without disturbing your family's favorite TV programming. Many
of our W2TV Players have HDMI or DVI outputs supporting popular
HDTVs."
Calero's W2TV Software Suite supports both Microsoft Windows XP
and Vista. W2TV players are small form-factor PCs manufactured by
Acer, HP, Sony and others -- suitable for home entertainment centers.
Typical users will have broadband and a wireless LAN. While 802.11b
can be used, 802.11g or 802.11n are preferable.
While Google's YouTube is most popular, users also want Web videos
from Apple, Joost, BitTorrent, Veoh, AOL, MSN, Yahoo and others.
"Calero's W2TV supports all content providers," said Beal. "Also, the
industry doesn't want a repeat of the Web TV fiasco of the 90s.
Families don't want someone surfing the Web on their new Plasma or LCD
TV! Calero's W2TV solution lets users find videos with their laptop."
W2TV Players also play digital photos and home movies. When
friends come over, just a few commands from your laptop and your
vacation photos magically appear on TV. W2TV Players start at under
$399 and include Calero's W2TV Software Suite. W2TV software is also
available separately for $99 and a 30-day trial is currently offered.
For more information, go to www.Web-to-TV.com or call 650-492-5443.
An SMR version of this release is available here
(http://www.caleromediasystems.com/Calero_SMR_010708.html).
About Calero Media Systems:
Calero Media Systems develops and provides innovative solutions
for Web media capture, management and play. The company was founded in
2006 by Sam Beal, Bob Osann and Joe Zott.
Calero Media Systems
Sam Beal, 650-224-1503
Sam@Web-to-TV.com
Copyright Business Wire 2008
