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Tele Atlas Urban Maps Launches to Deliver Pedestrian-Specific Content on Mobile Devices

Thu Nov 6, 2008 3:00am EST
Advanced Features Offer Realistic Views of City Centers,
    Pedestrian Waypoints to Enhance Mobile Navigation Applications
GENT, Belgium--(Business Wire)--
Tele Atlas, a leading global provider of digital maps and dynamic
content for navigation and location based solutions, today announced
the availability of Tele Atlas(R) Urban Maps, designed to enrich the
mobile users' location-based services (LBS) experience. Urban Maps
delivers premier out-of-car content such as enhanced views of
sidewalks and footpaths, 2D representations of notable structures and
building footprints that better orient pedestrians in city centers.

   "Whether it's the busy executive seeking a better route from their
parked car to the location of their next meeting or the holiday
traveler looking for the nearest bank machine, consumers need to be
able to quickly orient themselves in their surroundings to find their
way," said Magnus Nilsson, CEO, Wayfinder. "Working with Tele Atlas,
we are able to enhance Wayfinder's solutions with advanced visual and
pedestrian-specific content so our consumers have the best mobile
navigation experience."

   Tele Atlas Urban Maps complements Tele Atlas(R) MultiNet(R)
digital map database to deliver the complete street network, including
non-drivable, pedestrian-only thoroughfares and a selection of points
of interest (POIs) that enhance a user's ability to find their way
through busy urban centers and reach their destinations. To enable a
more realistic display of city environments, Tele Atlas Urban Maps
integrates Tele Atlas(R) 2D City Maps, which show building footprints,
sidewalks, town blocks, parks and railway infrastructure along with 2D
Landmarks, which provide well-known visual waypoints for enhanced
recognition and orientation.

   Tele Atlas Urban Maps are available for nearly 120 cities
globally, including key cities in Asia-Pacific, Europe and North
America such as Amsterdam, Beijing, Berlin, Boston, London, New York,
Paris, San Francisco, Shanghai, Singapore, Toronto and Washington DC.
To further enhance offerings for pedestrians, Tele Atlas' customers
and solution developers can incorporate additional Tele Atlas
products, including Tele Atlas(R) 3D City Maps, Tele Atlas(R) 3D
Landmarks and Tele Atlas(R) CityGuide, as well as aerial imagery.

   "Map usage on mobile phones has grown rapidly over the last 18
months, spurred by the widespread availability of both GPS-enabled
mobile phones and more compelling location-based applications. As a
result, there is increased market opportunity to offer consumers
solutions that help them quickly orient themselves to their
surroundings and find what they are looking for a busy urban
environment," said Rik Temmink, vice president of global product
management, Tele Atlas. "With Tele Atlas Urban Maps, our customers can
leverage advanced visual content and pedestrian-specific map
information to develop next-generation mobile and LBS applications for
their end users."

   Tele Atlas also offers a prototype with new features for Urban
Maps including, enhanced pedestrian attribution and neighborhood
definitions. These features presently are available as a prototype for
Tele Atlas customers for 23 cities in 11 countries in Europe.

   About Tele Atlas

   Tele Atlas delivers the digital maps and dynamic content that
power many of the world's most essential navigation and location-based
services (LBS). Through a combination of its own products and
partnerships, Tele Atlas offers map coverage of more than 200
countries and territories worldwide. The company was founded in 1984
and has more than 2,000 staff at offices in 24 countries around the
world. Today, Tele Atlas maps are developed with the insight of a
community of millions of GPS system users worldwide, who are adding to
the company's unmatched network of sources to track and validate
changes in real time, and deliver the best digital maps and dynamic
content. For more information, visit www.teleatlas.com. Tele Atlas is
a subsidiary of TomTom N.V.

   Tele Atlas and the Tele Atlas logo are registered trademarks of
Tele Atlas. All other trademarks are property of their respective
owners.

Press
Tele Atlas
Erin Delaney, +1 617-570-6352
erin.delaney@teleatlas.com
or
Sandra Van Hauwaert, +32(0)497 25 18 16
Sandra.VanHauwaert@teleatlas.com
or
For IR and Financial Press
TomTom NV
Taco Titulaer, +31 (0)20 7 575 194
taco.titulaer@tomtom.com

Copyright Business Wire 2008



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