Distressed, trendy, stylish, sexy, destroyed apparel for men and women
CARLSBAD, Calif. and DENVER, Oct. 27 /PRNewswire/ -- Grunge has never
looked so good.
Esoterik Enterprise -- a clothing line than fuses haute with hot -- is now
available to the masses through its runway-style online outlet,
http://www.esoterikenterprise.com.
The line currently includes t-shirts, hooded sweatshirts, tank tops and
booty shorts with bold graphics and an urban sensibility. The pieces are
inspired by modern architecture, contemporary design, music, people, places,
and time.
"As of right now we are just scratching the surface," says Stacey Nichols,
who co-founded the company two years ago with Mike Allard. "Esoterik is not
destined for the same somber road as so many start-ups before it. Esoterik is
a chameleon, in a constant state of evolution and adaptation."
Esoterik's line will be ever-changing and expanding. Soon to be offered:
dresses, hats, long sleeve button ups, dressy sports coats for guys and jeans
"that will shatter your perceptions of bleeding-edge fashion," says Allard.
"These jeans will look like victims of collateral damage, as if shrapnel
from a hand grenade has ruthlessly decimated a once 'good' pair of jeans. Dye
and bleach will torment the fibers into a proper interpretation of haute," he
says.
Nichols and Allard began Esoterik as a weekend hobby while college
students in Colorado. They buy the clothes from a California manufacturer,
and then do the work of distressing them, adding designs and ultimately
distributing the pieces through their Web site.
From humble beginnings, Esoterik is now a standout in the fashion
industry. BusinessWeek recently picked Nichols and Allard as 2008 finalists
in its roundup of America's Best Young Entrepreneurs.
The clothes can be viewed and purchased online at
http://www.esoterikenterprise.com. Fans of the clothing line check in at
http://www.myspace.com/esoterikapparel.
About Esoterik Enterprise
Apparel design firm Esoterik Enterprise was conceived in December 2006 by
Stacey Nichols and Mike Allard; the pair were recently honored by BusinessWeek
as some of the best young entrepreneurs in the nation. Their clothing line is
inspired by modern architecture, contemporary design, music, people, places,
and time. It can be viewed at http://www.esoterikenterprise.com.
**EDITORS: High-resolution photos available upon request. Please contact
Todd Speelman (619) 807-3652 or Troy Reierson (916) 276-4916.**
SOURCE Esoterik Enterprise
Todd Speelman, +1-619-807-3652, or Troy Reierson, +1-916-276-4916, both of
Esoterik Enterprise
