DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c90584) has announced the
addition of Indian Oral Care Market: Low Penetration Offers Growth
Opportunities to their offering.
In India, oral care market offers huge potential as penetration
and per capita consumption of oral care products is very low. However,
rising per capita income and increasing awareness is driving demand of
oral care products. Consumers have started switching to value-added
toothpastes like gels, mouth washes, and teeth whitening products. In
rural areas, consumers are switching from toothpowders to toothpastes.
A key industry trend is the move towards natural products comprising
of herbs, vitamins and minerals.
A serious challenge for the industry is the low dentist-population
ratio, with just one dentist for 10,000 people in urban areas and
about 0.25 million people in rural areas. There is an urgent need of
more dental health practitioners with relevant qualifications and
training.
Government has taken various initiatives like dental health camps
to promote good oral care. Manufacturers have used advertising
campaigns to promote higher consumption of toothpastes and
toothbrushes.
Colgate and HUL together account for over two-thirds of the
organized toothpaste market. In toothpowder market, Colgate, HUL and
Dabur are the major players.
The report analyzes the oral care market in India. It also
provides a brief overview of the world and US oral care market. The
report also profiles the major companies, with a discussion of their
key business strategies. It also analyzes the major drivers and issues
in the oral care market.
Content Outline:
1. Industry Snapshot
Introduction
History of Oral Care
Oral Care Industry Structure
2. Market Overview
2.1 Worldwide Market
Market Value & Growth Rate
Market Segmentation
Market Size by Region
2.2 United States
Market Value & Growth Rate
Market Segmentation
2.3 India
Market Segmentation
Toothpaste Market
Toothpowder Market
Market Opportunities
3. Growth Drivers
3.1 Entry of Natural Oral Care
3.2 Shift from Toothpowder to Toothpaste
3.3 Oral Hygiene Education
3.4 Rising Income and Standard of Living
4. Key Issues
4.1 Low Dentist-Population Ratio
4.2 Lack of Dental Auxiliaries
4.3 Imported Toothbrushes - Issue of Safety
5. Competitive Landscape
Market Shares in Toothpaste Segment
Market Shares in Toothpowder Segment
6. Company Profiles
6.1 Colgate-Palmolive
Overview
Business Strategies
Relationship Building with Dentist Community
Multifunctional Selling Teams
Acquisitions to Expand its Reach
Oral Care Awareness Campaigns
Presence in all Product Segments
6.2 Hindustan Unilever Limited
Overview
Business Strategies
Entry in Kids Segment
Expanding Franchise
Extensive Advertising
6.3 Dabur India Limited
Overview
Business Strategies
Distinct Taste with a Wide Range of Portfolio
Presence in Rural India
Strong Marketing and Tailor-made Distribution
List of Tables
Worldwide Oral Care Market Value & Growth Rate (2001-11E)
US Oral Care Market Value & Growth Rate (2001-11E)
Twice-a-day Brushing Statistics by Country
Average Per capita consumption of Toothpastes by Country
Segment-wise Brands of Competitors
Worldwide - Top Brands in Children Oral care Segment
Global Personal Care Market Size and Growth (2001-11E)
Manual Toothbrush Sales in US by Brand (2006)
Power Toothbrush Sales in US by Brand (2006)
List of Charts
Oral Care Industry Structure
Worldwide Oral Care Market by Segments (2006)
Worldwide Oral Care Market by Region (2006)
US Oral Care Market by Segments (2006)
India - Oral Care Market Segments (2006)
India - Toothpaste Market by Segments (2006)
India - Toothpowder Market by Segments (2006)
India - Toothpaste/Toothpowder - Market Share (2006)
India - Major Players - Market Share (2006)
India - Market Shares in Toothpaste Segment (2006)
India - Market Shares in Toothpowder Segment (2006)
Dabur - Oral Care Revenues by Brand (2004-07)
Companies Mentioned:
- Colgate-Palmolive
- Dabur India Limited
- Hindustan Unilever Limited
For more information visit
http://www.researchandmarkets.com/reports/c90584.
Research and Markets
Laura Wood
Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com
Copyright Business Wire 2008
