FOSTER CITY, CA and LONDON, Sep 29 (MARKET WIRE) --
MarketLive, Inc., the leading global eCommerce software and service
provider for retailers, today announced the launch of a new online store
(www.SpaceNK.com) for Space NK, a London-based cult beauty retailer. The
store, which went live on September 2, 2008, offers the very best in
cutting-edge beauty, advice, and online shopping 24 hours a day. The
website launch goes hand in hand with a stunning new concept store in
London, also to open in September.
Designed in collaboration with MarketLive, the new website was built on
the MarketLive(R) eCommerce Suite v5.5 and brings new opportunities for
growth both in stores and online. The site also provides greater exposure
and brand recognition for Space NK and the 60 brands it features from
around the globe.
Established in 1993 by Founder and Creative Director Nicky Kinnaird, Space
NK has become one of the most remarkable and iconic sources of the world's
best beauty brands -- a unique retail concept like no other. Space NK was
designed as a browser's paradise to showcase an edited, personal selection
of the things Nicky has discovered and coveted on her travels, coupled
with informative, unbiased advice. Nicky Kinnaird is renowned as a
visionary female entrepreneur and leading authority on beauty and retail.
The website houses the entire range of unique Space NK beauty brands and
products, combined with expert tips and advice, in a rich and engaging
store-like experience, reflecting the characteristic light, uncluttered
yet intimate design of Space NK stores.
www.SpaceNK.com includes Nicky Kinnaird's first blog, a place to share her
latest beauty discoveries from around the world, with invaluable tips and
advice on beauty products, techniques, seasonal makeup, and hair trends.
Other features include complete descriptions of product use, size,
ingredients, and pricing, a function that allows customers to search by
specific skin types and skin solutions, a store locator, wish lists, and a
complimentary luxury gift wrapping service; making browsing, researching,
and purchasing online as simple and effective as can be.
"We cater to discerning customers who want to be at the cutting edge of
products, techniques, and trends, and who require a selection that helps
them maximize their skincare, makeup, and bodycare inside and out," said
Lynn Ritson, International eCommerce Manager for Space NK Apothecary. "We
selected MarketLive because they were able to deliver the right technology
and integrated best practices to help us grow our multichannel business
and stay close to our customers. MarketLive met our aggressive timeline
for launch and is committed to providing support for the site and our
business as we grow."
Space NK required a flexible and responsive platform to launch, promote,
support, and sell products, both in its 57 retail stores and online.
MarketLive combines essential software, services, and proven methodologies
in a single package that enable Space NK to meet its business goals,
respond to trends, grow its brand, and become the central source of
information and products for its customers. "The MarketLive technology is
robust and gives us the flexibility we need to change content, run
promotions, improve our marketing, and increase the overall effectiveness
of our online store. The professional service team is knowledgeable and
responsive. And, the Intelligent Selling best practices have helped us
build a site designed for success," added Ritson.
"We are pleased to work with Space NK as they expand their global reach,
build strong relationships with their customers, and expand both their own
brand as well as the brands of their product manufacturers," said Mark
Pierce, CEO of MarketLive. "We are glad to welcome Space NK to our family
of retailers and look forward to watching their growth over the years to
come."
About Space NK
Renowned as one of the world's most iconic sources of unique, innovative,
and effective beauty brands and products, Space NK has 57 U.K. stores
(including Spa NK) and a growing presence globally with four stores opened
in and around New York City since Autumn 2007. In August 2008, Space NK
announced a mould-breaking deal with Bloomingdale's, with nine stores set
to open in the U.S. before Christmas 2008 and the rest to roll out by
2010. Space NK was founded in Covent Garden in 1993. Nicky Kinnaird, the
founder, is one of the U.K.'s foremost female authorities and experts on
beauty and retail. In September 2008, Space NK will also launch a stunning
new concept store in London's Tottenham Court Road, designed in
collaboration with Universal Design Studio.
About MarketLive
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided
enterprise-class eCommerce retail technology and services that help
fast-growing companies successfully sell goods and services online.
Designed to meet the unique requirements of catalogers, retailers, direct
marketers, and manufacturers, the extensible MarketLive(R) platform and
MarketLive's best practices-based Intelligent Selling(R) methodology
enable merchants to enhance their customers' experience online while
dramatically improving acquisition, conversion, and retention rates. The
MarketLive platform is the most retail-targeted, fully featured,
customizable eCommerce solution on the market today. MarketLive powers
some of the most successful retail Web sites, including Successories,
eVanity, Bon-Ton Stores, Wakeside, TruSnow, Gaiam, and Intermix.
Press Contact:
Kelli Tejada
MarketLive, Inc.
415.271.9820
Email Contact
Copyright 2008, Market Wire, All rights reserved.
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