eBay`s Mobile Technology Puts Holiday Deal Hunting at Shopper`s Fingertips; Apps
Released in Time for eBay`s "12 Days of Deals" Holiday Promotion
SAN JOSE, Calif.--(Business Wire)--
eBay (NASDAQ:EBAY) today made it easier for iPhone and iPod touch owners to shop
eBay anytime, anywhere with the release of its new "Deals" application,
providing a constant stream of the best deals across hundreds of millions of
ebay.com listings. Available for free download on iTunes, the Deals application
features simple, intuitive navigation, customizable search features and PayPal
integration that makes check-out fast and easy.
The Deals app is the latest addition to eBay`s mobile offerings; eBay just
released an upgraded version of its eBay iPhone app with new features such as
social networking integration. An enhanced mobile web interface (m.ebay.com)
also makes it simple to browse ebay.com on any mobile phone equipped with a web
browser. All three offer consumers the ability to browse and buy on the go.
"As the world`s leading online marketplace we have insights into how people
really want to shop … and they clearly want to shop on their phones," said eBay
Marketplaces President Lorrie Norrington. "It`s apparent that consumers want to
shop for what they want, when they want and WHERE they want, and that`s not
necessarily when they`re sitting in front of a computer or even walking through
a store. This eBay app for the iPhone is the ultimate tool to put great value
and selection at their fingertips on the go, wherever they are."
Additionally, a special `12 Days of Deals` will begin this Friday, November 27.
eBay`s first of the `12 Days of Deals` will go live with a Samsung Netbook
N120-12GBK at unbeatable value. Other exclusive Mystery Deals will be featured
each day until Dec. 8.
"A deal means something different to everyone," continued Norrington. "Our new
Deals app allows you to create and personalize your own deal searches on the
fly. This means you`ll never miss a deal … and the deals will find you. eBay`s
new and upgraded iPhone offerings take advantage of typical smart phone features
such as email, voice, alerts and orientation detector, all of which help
shoppers find, share and buy from ebay.com while they`re mobile."
Fast Facts:
* By the end of this year more than $500 million in merchandise is expected to
be purchased via eBay mobile.
* Launched just a year ago, the eBay iPhone app has been downloaded more than 5
million times- making it one of the most popular iPhone apps.
* A purchase is made every two seconds via eBay mobile.
* Both applications are available for free on iTunes (requires iPhone OS 3 or
later).
* Users from over 165 countries visit the eBay mobile website and use the iPhone
application.
* The Deals app is available in 8 languages.
All Deals All the Time
The new eBay Deals app for iPhone presents a constantly changing view of deals
across ebay.com, highlighting must-have products in popular categories, such as
apparel and games; all listings in the eBay Deals app have less than four hours
of listing time remaining, zero bids, no reserve and free/fixed price shipping
calculated into the total cost.
Pre-loaded with eBay`s top eight mobile search categories, the app allows
shoppers to quickly access top bargains. Users can customize their own
deal-specific searches and place an icon in the start menu for quick access. To
see a new group of deals, users just have to shake their iPhone or iPod Touch.
The Deals app has built-in integration with social network sites like Facebook
and Twitter, making it easier for buyers to share shopping activity with friends
and even build consensus around deals.
Making a Great App Even Better
Social networking integration is also built into the upgrade of eBay`s popular
iPhone application (version 1.5). Other enhancements include a "Best Offer"
feature that lets shoppers instantly negotiate prices with sellers through
alerts and SMS notifications, and direct phone access to customer service.
The 1.5 iPhone application notifies shoppers through push alerts on the status
of their watched items, so they`ll know if they`re being outbid. PayPal
integration allows buyers to complete their transactions without leaving the
app, and the "Buy It Now" feature lets buyers purchase items right away at a set
price without having to wait for a listing to end.
About eBay Mobile
eBay launched its first application for iPhone in July 2008 and has since become
a leading force in mobile commerce. Its core iPhone application, which is
available free via iTunes in eight languages and 77 countries, has been
downloaded more than 5 million times and allows users to fully browse and buy
without leaving the application. By the end of 2009, eBay`s gross merchandise
volume - the value of all goods sold - through eBay`s mobile offerings is
expected to surpass $500 million.
About eBay Inc.
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) connects hundreds
of millions of buyers and sellers globally on a daily basis through eBay, the
world's largest online marketplace, and PayPal, which enables individuals and
businesses to securely, easily and quickly send and receive online payments. We
also reach millions through specialized marketplaces such as StubHub, the
world's largest ticket marketplace, and eBay Classifieds sites, which together
have a presence in more than 1,000 cities around the world. For more information
about the company and our global portfolio of online brands, visit
www.ebayinc.com.
Forward Looking Statements
This announcement contains forward-looking statements relating to eBay`s future
performance that are based on its current expectations, forecasts and
assumptions. Those statements involve risks and uncertainties, and actual
results may differ materially from those discussed. Factors that could cause or
contribute to such differences include, but are not limited to, consumer
acceptance and use of eBay`s mobile applications.
More information about factors that could affect eBay`s operating results can be
found in the company`s most recent annual report on Form 10-K and its subsequent
quarterly reports on Form 10-Q (available at http://investor.ebayinc.com). All
forward-looking statements are based on information available to eBay on the
date hereof, and eBay assumes no obligation to update such statements.
iPhone, iPod Touch, and iTunes are registered trademarks of Apple, Inc. Samsung
is a registered trademark of Samsung Electronics Corp., Ltd. Facebook is a
trademark of Facebook, Inc. Twitter is a trademark of Twitter, Inc.
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eBay Inc.
Kathy Domingo, 408-218-9257
kadomingo@ebay.com
or
Jerry Griffin, 212-704-4536
jerry.griffin@edelman.com
Copyright Business Wire 2009
