1-800-FLOWERS.COM announces a convenient way for BlackBerry users to shop on
the go!
CARLE PLACE, N.Y., Aug. 4 /PRNewswire-FirstCall/-- 1-800-FLOWERS.COM, INC.
(Nasdaq: FLWS), the world's largest florist and a leading multi-channel
retailer, today announced the introduction of their new Mobile Gift Center, an
innovative application that provides access to a variety of the best and most
popular 1-800-FLOWERS.COM gift ideas on BlackBerry(R) smartphones from
Research In Motion. Designed for the mobile user, the Mobile Gift Center is
the perfect solution for consumers on the go or last minute gifts.
"It is clear to us that our customers are seeking innovative solutions to
help them connect and express themselves to the important people in their
lives while they are on the go," said Jim McCann, CEO and founder of
1-800-FLOWERS.COM. "We are proud to provide our customers with the most
convenient and efficient mobile shopping experience available."
Built on Powered by Digby from Digby, a leading mobile commerce platform
provider, the 1-800-FLOWERS.COM Mobile Gift Center was designed to provide
BlackBerry users with a fast and easy way to browse and shop for gifts from
their devices. A device-resident application that includes popular and best
selling 1-800-FLOWERS.COM gift ideas, the Mobile Gift Center can integrate
with other applications on a BlackBerry smartphone including the address book.
The result is a simple user experience that allows consumers to purchase
products by simply scrolling and clicking.
"We are very excited to work with 1-800-FLOWERS.COM and deliver their
Mobile Gift Center for the BlackBerry smartphone," said Dave Sikora, CEO of
Digby. "We look forward to working together as they leverage our Powered by
Digby platform to expand their mobile channel offerings and add new device
platforms."
About the 1-800-FLOWERS.COM Mobile Gift Center
Updated daily, the 1-800-FLOWERS.COM Mobile Gift Center provides
BlackBerry smartphone users with access to popular and best selling gift ideas
from the 1-800-FLOWERS.COM product collections including exclusive offers and
special promotions for frequent customers. Optimized for the BlackBerry, the
Mobile Gift Center includes the following user-inspired features:
-- Quick access to popular and best selling flowers and gifts.
-- The ability to complete a shopping transaction in less than thirty
seconds from a BlackBerry smartphone, without using a mobile browser.
-- Rich product descriptions and full-color images.
-- Address book integration, which provides the ability to input shipping
information with just a few clicks.
-- Secure transactions and password protected buying.
To download the 1-800-Flowers Mobile Gift Center, go to
www.1800flowers.com/blackberry from the browser on your BlackBerry smartphone.
About 1-800-FLOWERS.COM
1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of
specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM,
Inc. has been providing customers with fresh flowers and the finest selection
of plants, gift baskets, gourmet foods, confections, balloons and plush
stuffed animals perfect for every occasion. 1-800-FLOWERS(R) (1-800-356-9377
or www.1800flowers.com), is one of the top 50 online retailers by Internet
Retailer, as well as 2008 Laureate Honoree by the Computerworld Honors Program
and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers
the best of both worlds: exquisite arrangements created by some of the
nation's top floral artists and hand-delivered the same day, and spectacular
flowers shipped overnight "Fresh From Our Growers(R)." As always, 100%
satisfaction and freshness are guaranteed. The Company's BloomNet(R)
(www.mybloomnet.net) international floral wire service provides a broad range
of quality products and value-added services designed to help professional
florists grow their businesses profitably.
The 1-800-FLOWERS.COM, "Gift Shop" also includes gourmet gifts such as
popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or
www.thepopcornfactory.com); exceptional cookies and baked gifts from
Cheryl&Co.(R) (1-800-443-8124 or www.cherylandco.com); premium chocolates and
confections from Fannie May(R) confections brands (www.fanniemay.com and
www.harrylondon.com); gourmet foods from Greatfood.com(R) (www.greatfood.com);
wine gifts from Ambrosia(R) (www.ambrosia.com); gift baskets from
1-800-BASKETS.COM(R) (www.1800baskets.com) and DesignPac as well as Home Decor
and Children's Gifts from Plow & Hearth(R) (1-800-627-1712 or
www.plowandhearth.com), Wind & Weather(R) (www.windandweather.com),
HearthSong(R) (www.hearthsong.com) and Magic Cabin(R) (www.magiccabin.com).
1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market
under ticker symbol FLWS.
About Digby
Digby is the premier mobile commerce platform provider whose goal is to
radically improve the mobile purchasing experience for consumers around the
world. Their flagship service, Digby Mall, combines rich content from name
brand retailers such as Barnes & Noble, Godiva Chocolatier, and FTD.com, with
an intuitive shopping process that is optimized for mobile devices such as the
BlackBerry. Led by software industry veterans, the privately held company is
headquartered in Austin, Texas. For additional information, please visit
www.digby.com.
The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.
SOURCE 1-800-FLOWERS.COM, INC.
Davina Coard, +1-516-237-4933, dcoard@1800flowers.com of 1-800- FLOWERS.COM or
Erica Jue, +1-212-827-3756, ejue@mww.com of The MWW Group
