World of Warcraft(R) Players to Meet Blizzard Entertainment(R)
Developers and Be Among First to Obtain Their Copy at an Exclusive
Launch Celebration
MINNEAPOLIS--(Business Wire)--
Alliance and Horde members will converge on the Best Buy at 44th
Street and 5th Avenue to take part in the highly anticipated midnight
launch of Blizzard Entertainment(R)'s World of Warcraft(R): Wrath of
the Lich King(TM). The celebration, starting at 8 p.m. Eastern Time on
Nov. 12 at the Best Buy store near Times Square, is the premiere
developer meet-and-greet in the U.S. for the popular World of Warcraft
game and the only such event on the East Coast.
The event includes appearances by Blizzard Entertainment
cofounders Mike Morhaime, CEO, and Frank Pearce, executive vice
president of product development. In addition, a number of the game's
developers will be available to meet players and sign copies of the
game. Geoff Keighley, videogame TV host, will emcee the evening that
will feature interviews, trivia and prize giveaways.
With more than 11 million subscribers, World of Warcraft is the
most popular massively multiplayer online role-playing game in the
world. Wrath of the Lich King is the game's second expansion. For more
information on the game visit www.WorldofWarcraft.com.
In addition to the original game and both expansions, players can
purchase 60-day World of Warcraft subscription cards at Best Buy.
"At Best Buy, we're passionate about helping gamers get the most
enjoyment from their gaming systems - from having the latest releases
to a full complement of gaming platforms, accessories, electronics and
services," said Jill Hamburger, Best Buy vice president games and
movies. "Our newly introduced Reward Zone Gamers Club provides
additional benefits and amazing experiences for our most loyal
customers who love gaming."
Reward Zone(R) program Gamers Club is a specialty expansion of
Best Buy's Reward Zone Loyalty Program. For every $150 spent on
qualifying gaming software and accessories (certain exclusions apply)
Reward Zone program Gamers Club members will receive 500 points/$10
reward certificates, in addition to their regular Reward Zone program
points, that can be used on almost everything within the store.
Additional membership benefits include special offers on game software
and accessories, information on the latest gaming trends and hints and
cheats for popular games to maximize the gaming experience. Members
may also receive special access to invitation only gaming events
hosted by Best Buy.
For more information on the launch event, visit
www.bestbuy.com/midnightopenings.
Wrath of the Lich King is a trademark, and World of Warcraft,
Blizzard Entertainment, and Warcraft are trademarks or registered
trademarks of Blizzard Entertainment, Inc., in the U.S. and/or other
countries.
MEDIA AVAILABILITY: Media wanting to attend this event and
interested in interview opportunities, please RSVP by calling
602-254-7312 or emailing chrisfiscus at mosesanshell.com.
About Best Buy Co., Inc.
With operations in the United States, Canada, Europe, and China,
Best Buy is a multinational retailer of technology and entertainment
products and services with a commitment to growth and innovation. The
Best Buy family of brands and partnerships collectively generates more
than $40 billion annual revenue. Approximately 165,000 employees apply
their talents to help bring the benefits of these brands to life for
customers through retail locations, multiple call centers and Web
sites, in-home solutions, product delivery and activities in our
communities. Community partnership is central to the way we do
business at Best Buy. For more information, visit www.bestbuyinc.com.
Moses Anshell for Best Buy
Chris Fiscus, 602-254-7312
Copyright Business Wire 2008
