Pay per click advertising via Search Engine Marketing (SEM) gets safer as
consulting companies gear up to protect businesses and their online
advertising budgets
NEW YORK, Sept. 15 /PRNewswire/ -- OBSNews.com -- Advertising on internet
search engines such as Google, Yahoo, and MSN, has become a worldwide
phenomenon and generates billions of dollars in online advertising revenues,
but there are hidden dangers for businesses such as false clicks designed to
drain an advertising budget via automated or manual trickery.
This phenomenon is known as click fraud and it has many businesses alarmed
about falling prey to a criminal scheme designed to rob them of their online
advertising campaigns. Essentially, a competitor or otherwise maliciously
inclined person or group can click on an ad multiple times to create the
appearance that genuine customers are clicking on an ad.
Google's CEO Eric Schmidt on click fraud
Search giant Google's CEO Eric Schmidt famously said in a 2006 ZDNet
article that there is a "perfect economic solution" to click fraud: "let it
happen." For small and medium sized businesses this cavalier sounding comment
has signaled that they must look for innovative solutions to protect
themselves.
One company that is focused on helping its customers avoid becoming
victims of click fraud is eZanga (http://www.eZanga.com). The company was
founded in 2003 and is led by search engine veterans Richard Kahn and Angel
Pabon. eZanga provides its own search engine platform with built-in real time
click fraud protection via their proprietary protection software Traffic
Advisors(TM) 4.0. The company also helps its clients manage search engine
marketing campaigns across the major engines noted above.
Innovative click fraud solution
eZanga CEO Richard Kahn, when speaking of Traffic Advisors said, "Most
customers want conversions, not just clean traffic." Kahn mentioned that the
company has spent over $2 million to test its product before public release.
They also enlisted a third party company, Click Forensics
(http://www.ClickForensics.com) to validate their anti-click fraud system.
Steve O'Brien, the vice president of marketing at Click Forensics said,
"eZanga is a case study in effective traffic quality management." He added,
"In fact, eZanga's invalid rate is among the industry's lowest and they've
almost completely eliminated Botnet fraud."
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SOURCE OBSNews.com
Tina Davis, 1-888-439-2642, #7006, for OBSNews.com
