Whole Foods Market(R) Partners With Teens Turning Green to Launch Project
Green Prom and Nationwide Contest
High-school Juniors and Seniors Offered Chance to Win Green Prom Makeover in
Online Video Contest Judged by Fashion, Beauty and Green Authorities
AUSTIN, Texas, March 2 /PRNewswire-FirstCall/ -- Whole Foods Market (Nasdaq:
WFMI), in partnership with Teens Turning Green, the national coalition of
teens educating peers and community members about safe, healthy, and
eco-lifestyle choices, today announces the launch of Project Green Prom, a
multi-faceted effort to encourage teens around the country to make thoughtful,
earth-friendly decisions and purchases around prom season.
"Through Project Green Prom, we hope that teens will realize that small
changes in their beauty, fashion, decor, flower and transportation choices can
extend beyond prom and into their everyday lifestyle," said Jeremiah McElwee,
Senior Global Whole Body Coordinator, Whole Foods Market. "Whole Foods Market
is thrilled to partner with Teens Turning Green to provide teens from around
the country the opportunity to demonstrate how easy it is to make
eco-lifestyle choices that begin with their prom and will hopefully last a
lifetime."
Project Green Prom kicks off nationwide with an online video contest for high
school juniors and seniors where contestants can enter to win a complete Green
Prom Makeover along with other great prizes including a trip to New York, a
one-of-a-kind eco-prom dress by notable fashion designer Bahar Shahpar,
eco-shoes by olsen Haus, and more. Teens are encouraged to create and submit
creative three-minute videos about how they propose to green their prom.
Submissions can be uploaded to the Teens Turning Green YouTube site at
teensturninggreen.org through March 30th. All videos will be posted on the
Teens Turning Green YouTube site through March 30th.
"Project Green Prom is part of an overarching initiative to educate teens
about the safe and healthy choices they can make in their daily lives and
inspire action that will sustain the planet," said Judi Shils, Founder, Teens
Turning Green. "As we continue to engage young people in choosing an
all-encompassing eco-lifestyle, prom is a natural entry point for teens to
educate their peers on the easy ways to make sustainable lifestyle choices."
On April 6th, Whole Foods Market and Teens Turning Green, along with a "prom
committee" of judges and participating designers, will announce the grand
prize and three runners-up winners at a Project Green Prom launch event at the
Whole Foods Market Tribeca store in New York City. McElwee and Shils, along
with Eva Chen, Teen Vogue Beauty Director, Jane Iredale, Founder jane irelade
- The Skin Care Makeup(R), Joshua Onysko, Founder and CEO Pangea Organics(TM),
John Masters, Founder John Masters(TM) Organics; Bahar Shahpar, Sustainable
Fashion Designer; Zem Joaquin, Founder and CEO ecofabulous.com, and Summer
Rayne Oakes, Model/Green Activist, and other celebrity, fashion, beauty and
green leaders will make up the panel of judges determining the contest
winners.
The grand prize winner will fly to New York City to participate in the "Prom
Day" event and receive an eco-prom dress and shoes, a bevy of natural beauty
products, as well as an eco-teen lounge from Pottery Barn Teen(R) and
refreshments from Whole Foods Market at prom, plus other exciting prizes.
Runners-up winners will receive a variety of prizes including an eco-prom
dress.
Whole Foods Market and Teens Turning Green are proud to bring together a
collection of some of their greenest vendor partners to participate and
support the program including jane iredale - The Skin Care Makeup, Burt's
Bees(R), John Masters Organics, Weleda, Natracare(R), Organic Essentials(TM),
Pangea Organics, Pottery Barn Teen, Seventh Generation(R), Tropicana(R) and
others.
CONTACT: Mara Engel Wedeck
212.253.0474
mara@organicworksmarketing.com
SOURCE Whole Foods Market
Mara Engel Wedeck, +1-212-253-0474, mara@organicworksmarketing.com, for Whole
Foods Market
