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Vincent Padois, head tutor at the Pierre and Marie Curie University who teaches robotics and is babysitting the Paris ICub, makes a demonstration with ICub robot, a ?hybrid embodied cognitive system for a humanoid robot" about 1 metre (3.2 feet) high, at the Pierre and Marie Curie University in Paris September 4, 2009. Six versions of ICub exist in laboratories across Europe, where scientists are painstakingly tweaking its electronic brain to make it capable of learning, just like a human child and hoping it will learn how to adapt its behaviour to changing circumstances, offering new insights into the development of human consciousness. REUTERS/Philippe Wojazer

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    LinkedIn lands CNBC deal

    Thu Sep 4, 2008 12:32pm EDT
    A screenshot of LinkedIn.com, taken on September 4, 2008. REUTERS/www.linkedin.com

    (Reuters) - CNBC has entered into an alliance with LinkedIn under which the financial news channel will air content generated by the professional networking site's 27 million members.

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    CNBC, which is part of General Electric Co, will integrate LinkedIn's networking functionality into its website CNBC.com, enabling users to share and discuss news with their professional contacts.

    Community-generated content such as survey and poll results from LinkedIn will be broadcast on CNBC, while the latter will provide LinkedIn with its programming, articles and blogs, and financial data and video content.

    "We will be able to draw out insights from LinkedIn's global user base to generate fascinating new types of business content for CNBC to broadcast," said LinkedIn CEO Dan Nye.

    The agreement is latest in a string of alliances for LinkedIn, as it tries to woo users from the much larger Facebook, which has a user-base that ranges from college students and teenagers to corporate professionals seeking to connect with their business networks.

    In July, it entered into an advertising deal with the New York Times. In June, it raised $53 million from investors, led by private equity firm Bain Capital.

    Late last year it landed a deal with BusinessWeek magazine enabling users to hover their mouse over a company name in an article and track down people connected with the company who are LinkedIn members.

    (Reporting by Saumyadeb Chakrabarty in Bangalore; Editing by Quentin Bryar)
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